History of the Martin Building

John Franklin and Henry B. Martin arrived in Oceanside around 1900 and opened Martin Brothers’ Meat Market on Second Street (Mission Avenue).  They leased 1,700 acres on the Kelley ranch and raised cattle.

From 1900 to 1983 the Martin family operated a meat market in Oceanside, one of the oldest family operated businesses.  The Martins were known for their fine meats but also for their work ethic and integrity.  Many were staunch members of the First Baptist Church and active in civic affairs. 

Martin Brothers’ original Meat Market on Second Street (Mission Avenue)

John F. Martin served several terms on the Oceanside city council and was appointed mayor in 1931. He also served on the Oceanside school board, was elected President of the Oceanside Chamber of Commerce and was a charter member of the Oceanside Elks, Mason and Kiwanis Clubs. 

John Franklin Martin

Resident Helen Beegle Osuna remembered that “Frank Martin’s Meat Market was the only meat market in town.  He also ran a meat wagon delivery, house to house in the San Luis Rey Valley once a week.  His brother was driver and butcher of the one horse wagon.”

In 1903 J. F. Martin purchased property at the northwest corner of Tremont and Second Streets (now Mission Avenue), just east of the tiny, modest market he operated with his brother.

As Oceanside grew, so did a demand for larger store to accommodate a growing customer base. Construction of a new store building began in 1923.  The headline in the Oceanside Blade newspaper for January 20, 1923 read:  “J. F. Martin Prepares to Start Work of $17,000 Structure on 2nd Street.”

The new Martin building, housed not just the Meat Market but a storefront for other businesses.

“Arrangements are being completed and it is expected that the contract will be let in a few days for a fine business block which J. F. Martin is planning to build on his property at the west corner of Second and Tremont streets on the site now occupied by Martin’s Market and the offices of the Pacific Telephone company.

“The building is to be a fireproof structure of reinforced concrete throughout.  It will be 50 x 100 feet in dimensions and of one story with a basement 30 x 70 feet under the east portion of the building.  There are to be two storerooms fronting on Second street and one of Tremont street.  One of the former will be occupied by the Martin Market with new and attractively arranged equipment and it is expected that the room on Tremont street will be occupied by the other present tenants.

“There will be lavish use of plate glass on both fronts with recessed doors and other features to make the building an attractive and sightly addition to that section of town.

“It is hoped to begin work within two or three weeks.  It is likely that because of the need to provide accommodations for present tenants the rear portion of the building will first be completed and this with the time required to remove the other buildings will make the period for completion at least six months.”

On December 23, 1923 the Oceanside Blade published an article featuring the new Martin’s Meat Market and storefront.

“The last word in modern equipment best describes the modern meat market now building by J.F. Martin, and located at Second and Tremont streets.  This market will be one of the most up-to-date establishments of its kind in this section.  It was established by Mr. Martin in 1900 and has been under his personal and successful management since that year.  But since the early years in business and the present time, wonderful changes have taken place and a modern refrigerating plant now takes the place of the old-fashioned, unsanitary ice box of years gone by, the equipment providing every advantage for the proper care of meats and other products.

“In the old days meat was served to the patrons within a few hours after the animal was killed, but the present day plan is entirely different, the meat being first being allowed to thoroughly cool in the cold storage department, thus increasing its value as food.

“With nearly a quarter of a century in business in Oceanside, Mr. Martin naturally is greatly interested in everything helping to upbuild his town and community and when called upon he may be counted to do his part in all movements that spell progress.”

In 1952 the Martins built a new building at Ditmar and First Streets (now Seagaze) to house their meat shop.  The building downtown then became the home of Harry Turk Men’s Clothing. At that time it appears that the building was “modernized” and additional store windows were added along Tremont Street.

This photo shows the vacated storefront but still bearing the name of Mr. D’s, circa 1979

In the early 1970’s a business named “Mr. D’s Service Center” occupied the building.  In 1980 the building was renovated by developer A. Marco Turk, son of Harry Turk, and Carlsbad architect John Landry. American Travel Service occupied the building in the 1990s, and it has served as real estate sales offices. It is currently a retail and souvenir shop. 

Martin Building in 2011 (google view)

Huckabay’s Department Store Building, 501 Mission Avenue

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Many longtime residents of Oceanside will fondly remember Huckabay’s Department Store at 501 Mission Avenue. This building, located on the southeast corner of Mission Avenue and Coast Highway, is 109 years old and was originally the J. E. Jones Hardware Store.

The J. E. Jones Hardware Store building, 501 Second Street (Mission Avenue)

Joseph E. Jones was born in 1873, and came to California with his parents in 1888. They family settled in the San Luis Rey Valley where they lived on a ranch. Jones attended the Santa Barbara Business College and in 1893 became a clerk for the firm of Irwin & Co., dealers in dry-goods and general merchandise at Oceanside, located on Second Street (now Mission Avenue) and Freeman Street. Jones was industrious and worked “his way upward through diligent attention to every detail connected with the business.” After clerking for Isaac Irwin for several years, Jones purchased a portion of Irwin’s business, as it pertained to hardware and farm implements in 1906.

Joseph E. Jones

Jones acquired the vacant lot on the southeast corner of Second and Hill Streets (Mission and Coast Highway) in 1911 with plans to build a new home for his growing hardware business. Excavation began in 1912. This two-story structure included a basement and was a decidedly modern addition to downtown Oceanside.

The Oceanside Blade newspaper reported on June 7, 1913: 

J. E. Jones this week began the transfer of his hardware business from his quarters on the north side of Second Street to his new building on the corner of Second and Hill. The final touches were put on the new building the first of the week and the last of the work marks the completion of one of the best if not the best business block in San Diego county outside the city of San Diego.

The building, 85 x 100 feet in size, is of reinforced concrete construction throughout, walls and floors being of this enduring material strengthened with steel ribs.  There are two stories and a basement, the latter being the entire size of the building and prepared and fitted especially for its use in the display and storage of hardware and implements.  The first floor is the main store and here the finish and fittings are the very finest and most substantial to be had, everything being arranged for the convenient transaction of business.  There are three entrances to the store besides the main doorway on Second Street, two on Hill Street and one from the alley in the rear.  Access to the basement is gained by stairs in the rear of the first floor and by a freight elevator which is operated from the sidewalk in front.

The second floor has been left partly unfinished and will be finished up later, either for offices or apartments, as necessity may demand.  The windows are plate and prism glass, affording ample light to all portions of the building.  Scores of electric lights make provision for the lighting at night, there being fifty tungsten lamps in the main store alone, so that when the building is lighted up it is the brightest spot in town with a metropolitan appearance that would do credit to a large city.  A nobby gold sign, the letters fastened in relief on the front and sides of the building, puts the finishing touch to Oceanside’s finest business block.

In addition to his business interests, Jones was active in civic life, serving as a city trustee (councilmember), later as city treasurer, and served two terms as mayor. He was also president of the Oceanside Federal Savings and Loan Association.  Joseph Eli Jones died at his home at 904 Second Street (Mission Avenue) in 1944. 

In 1928 Henry A. and Tracy B. Howe occupied the building and operated Howe Hardware until they moved into a new location just up the street at 517 Second Street (Mission Avenue). 

Ike Glasser purchased the building in 1934. Glasser was a native of Austria and came to the United States as an apprentice tailor. He and his wife Lena came to Oceanside in 1929 and operated a mercantile store in downtown Oceanside.

Huckabay’s Department Store, 1940s

In 1939 Hiram and Walter Huckabay bought the building. Hiram Huckabay came to Oceanside from Colton in 1934 and previously operated the Ben Franklin Variety Store at 201 North Hill Street (aka Coast Highway). The Huckabay’s opened their department store, which was a popular retail store in downtown for many years.

The upstairs of the building served as offices and storage. In June of 1945 Ray Goodman leased the upstairs and opened a dance hall and snack bar called the Silver Slipper Ballroom. Entrance to the upper floor was made via an entrance on North Hill Street aka Coast Highway. Longtime resident and Oceanside native Ernie Carpenter remembered in an interview: “When I was in high school, they had a dance hall on the top. Saturday night dances for the kids, it was really great. Now that was in the ’40s; that was the Silver Slipper.” When renovation of this building took place in the late 1980’s, an upper floor window was discovered with the name of the ballroom painted on it.  

This photo shows the entrance to the upstairs ballroom on Hill Street (Coast Highway)

In 1951 Huckabay hired Richardson Brothers, local contractors, to build an addition to the building at a cost of $25,000. It was likely at this time that the building was “modernized” to include a large metal awning that wrapped around the front of the building.

Huckabay’s Department Store with awning and newer facade

In 1954 the local newspaper Oceanside Blade Tribune, featured the Huckabay’s:

The growth of Huckabay’s, well-known Oceanside department store, leads back to a period of 55 years ago when H.C. Huckabay as a youth went into the general store business in Marmaduke, Arkansas. This line of business he followed for a good many years, first in the Oklahoma town and then for a period in Foraker, Oklahoma, and Claremore, Oklahoma. In 1928 Huckabay retired and moved with his family to Colton, California where inactivity soon began to pall on him and he operated a broom factory in that city, an unusual but successful enterprise which continued until 1934 when he bought the G.A. Wisdom business in Oceanside. This latter business was operated in a Ben Franklin variety store in the location where Gilbert’s 5 & 10 now operates.

In 1938 he purchased a half-interest in the variety store business which less than 12 months later gained its present identity when father and son purchased their present department store at Hill and Second street from Ike Glasser. During the period from 1948 to 1951 Huckabay’s business underwent a considerable expansion program which saw the remodeling of the store exterior and the construction of a new addition to the building which doubled its floor space and made it possible for much larger stocks of merchandise display.

With the advent of shopping malls and shopping centers in the 1960s, retailers in downtowns across the country were negatively impacted, and Oceanside was not immune. Many downtown retails shops vacated the business district and relocated to the newer shopping centers that afforded free and ample parking along with convenience.

The Huckabay family continued to operate their department store even as the business landscape of downtown Oceanside was changing. Although they retained ownership of the building, they sold the business in 1977 to Edward R. and Gabrielle Meyers. The Meyers operated the store under the name Huckabay’s and Bargain Circus until 1981 when they filed bankruptcy.

The building in 1990 before renovations

When Harley Hartman purchased the building in 1989, it had been vacant and left in a neglected state. Hartman renovated the building at a cost of $1.4 million dollars and opened Fullerton Mortgage and Escrow Co. Among the changes made were the removal of the wrap around awning and elimination of a portion of the stucco façade that had covered the second tier of windows. Hartman did extensive interior improvements including the restoration of the decorative tin ceiling that was original to the J. E. Jones Hardware store.

The building in 2018

Now the building is vacant once again and is waiting for a new purpose and perhaps another renovation and restoration.

History of the Bank of Italy Building, 202 North Coast Highway

Many of our buildings in downtown Oceanside have an interesting history. While its façade has changed along with its use, here is a history of the building which is now home to Swami’s Café in Oceanside.

Before the present day building was constructed, the property was owned by local businessman Jesse Newton and occupied by the Squirrel Inn, a small roadside stand and café that served not only locals but the traveling public. From 1918 to 1923, the Squirrel Inn had various owners including Mary Ulrich, Nina Foss, and Jack Taylor. It operated 24 hours a day for the “patronage of the large amount of night traffic” that traveled through Oceanside via Hill Street which was part of the original Highway 101.

Early aerial of downtown Oceanside in about 1923. Arrow indicates location of the Squirrel Inn.

In 1923 the Squirrel Inn was moved to a location north on Hill Street (Coast Highway) to make way for the construction of a new service station. The corner was leased by the Shell Oil Company from Newton and a new service station was built on the location later that year.

Then in 1927 Jesse Newton sold the property to the Bank of Italy National Trust and Savings Association. The service station was removed and a new bank building added to Oceanside’s growing “business district.” The establishment of a major bank in downtown Oceanside was an important and significant development for the City. Oceanside’s commercial district served not only the general population but the smaller nearby towns including Carlsbad, Vista and Fallbrook.

The new building was designed by the architectural firm of Morgan, Walls, and Clements, a renowned firm established by Julia Morgan. Arthur Nelson and George Willett, of Nelson and Willett, were the local contractors who built the bank in 1928.  A portion of the new bank building, built to serve as a storefront, was leased out to Charles A. Turner, a local realtor. In 1934 this storefront was leased to Clay Jolliff, a local jeweler.

The new Bank of Italy building courtesy the Bank of America archives.

The Bank of Italy was renamed Bank of America in 1930. During the Depression years, many banks closed and families lost their savings, but Bank of America managed to stay solvent.

After the establishment of the military base Camp Joseph H. Pendleton, the population of Oceanside nearly tripled in ten years. This growth brought the necessity of new schools, more housing and increased commercial development. In response, Bank of America wanted a larger and more modern building to serve its growing clientele. In 1950 they built a new bank building on the northeast corner of Second (now Mission Avenue) and Ditmar streets.

Bank of America built its new branch on the northeast corner of Mission and Ditmar Streets in 1950 (since torn down)

In September of 1950 the original building, which stood vacant, was sold to Isadore A. Teacher. Teacher was a native of Lithuania who came to Southern California in the 1920s. He owned a chain of jewelry stores and considerable property in San Diego County. Shortly after the bank building was purchased by Teacher, it was completely remodeled. The interior largely stripped and the outer façade modified and the exterior awning added. The Oceanside Blade Tribune reported that it was now “one of the most modern structures in Oceanside.” 

The bank building (right) as the Oceanside Pharmacy

The former bank building was then leased to Joseph B. Schwartz, a pharmacist who opened the Oceanside Pharmacy in December of 1950.  John Graham operated the pharmacy’s lunch and soda counter. “Bushy” Graham would later own several popular drive-in restaurants, including the present day 101 Cafe. Roger’s Clothiers occupied the storefront in the north section of the building soon after. 

Claude V. and Ouida “Ruth” Johnson acquired the property in 1964. Johnson had opened a sporting goods store at 210 North Hill Street (Coast Highway) and continued to lease the building to the Oceanside Pharmacy which remained in operation.

A&W Root Beer at 202 North Hill in the 1970s

In the 1970s Dutch Jewelers occupied the smaller storefront, while A&W Root Beer occupied the former bank building. In 1979 the Johnson’s moved their sporting goods business into the building. Tragically Claude Johnson was murdered in his store on February 21, 1979, just one month after he moved into the building. His widow Ruth Johnson and son Greg continued to run the sporting goods store for over 20 years.

Greg and Ruth Johnson, Johnson Sporting Goods, 1982

In 2014 the building was sold to restaurateurs Jaime and Rosa Osuna. A number of renovations were made, including exposing the interior brick and original roof truss and rafters. The building has been repurposed once again and is a popular downtown restaurant, Swami’s Café.

The building today as Swami’s Cafe