The History of the Schuyler Building and a New Future as The Brick Hotel

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The Schuyler Building at 408 Pier View Way in downtown Oceanside is just one of a three surviving brick buildings erected in the 1880s. It was built a 133 years ago in 1888, likely with bricks made from the local brickyard in South Oceanside.

The building was originally owned by John Franklin Schuyler, who was born in Cuyahoga County, Ohio, July 2, 1836. According to a biography, Schuyler “received a common-school education” and “when sixteen years of age he went to learn the tinner’s trade, after which he worked as a journeyman in several of the western States. In 1858 he came to California, where he worked in several places, and returned to New York City in 1864.” 

Schuyler married Ann Frances Barlow in 1864 and they had three children: Mary, Frank B., and Wilton S., all born in Nebraska, where they resided until 1884, when the family moved to San Bernardino, California.

The Schuyler Building on Third Street (Pier View Way) in 1888

John and Ann Schuyler moved to Oceanside in 1887 and opened his first hardware business on Second Street (now Mission Avenue) which he purchased from Oceanside’s founder Andrew Jackson Myers. In 1888 Schuyler constructed the two-story brick building at 408 Third Street (now Pier View Way). The South Oceanside Diamond newspaper reported on March 30, 1888 that Schuyler was moving “into his new building on Third Street.” Canvas awnings were added to the building in October.

Originally built with just two stories, the first floor contained a hardware store, which sold “general hardware, cutlery, stoves and tinware, water pipes, water tanks, pumps, gasoline stoves, crockery, and glassware,” as well as plumbing. The second floor was used for a fraternal lodge as well as a community meeting room, and one time even housed Oceanside’s early library. 

Advertisement in 1888 in the South Oceanside Diamond Newspaper

A prominent and active citizen, Schuyler served on the first board of trustees when Oceanside incorporated, as well as President, a mayoral position in today’s terms.  He also served on the Oceanside’s volunteer Fire Department and erected a small building to store the city’s fire equipment. Schuyler was the founding member of the Odd Fellows Lodge in Oceanside and his storefront also bore the lodge emblem which hosted the lodge meetings on the second floor. 

Schuyler building, far right circa 1900

John Schuyler died in 1907 and his death was announced in the Oceanside Blade:  Word was received on Friday, by the local Odd Fellow lodge, of the death of John Schuyler, a former well known resident of Oceanside and the organizer of the Oceanside I. O. O. F. Lodge. Mr. Schuyler was one of the prominent businessmen of Oceanside about twenty years ago, being the pioneer hardware merchant in this city, and active in the civic life of the town during his residence here. For the past ten years or so he had been making his home in Berkeley with his older son, Frank. He is survived by two sons. F. B. Schuyler of Berkeley, and Wilton S. Schuyler of St. Joseph Mo., and one daughter, Mrs. John Bond of Berkeley. The body will be brought to Oceanside, arriving Sunday, and interment will be made in the Odd Fellow cemetery beside Mrs. Schuyler who died about fifteen years ago. Services will be held under the auspices of the local lodge and will take place at the grave at noon, proceeding directly to the cemetery from the depot.”

Years before his death the Schuyler building was sold to John H. Buchanan, who in turn sold the property later that year to Peter J. Brannen. Brannen came from Los Angeles to Oceanside and continued operation of the hardware business. In 1905 he helped to form the First National Bank of Oceanside along with D. G. Harrington, C. J. Walker, and others. That year he remodeled the interior portions of the former Schuyler building and opened it as a boarding house.

The building was sold in 1913 to Oceanside resident Mary J. Walbridge. She leased the ground floor to Jack Taylor and Refugio Romo who opened a café. The second floor was leased to Refugio and his wife Madge Romo, and together they operated the “Romo boarding house” for several years.

In 1920, it was sold to James B. and Ella Kolb in 1920. James Kolb was the son of Jonathon and Frances Kolb, who first settled in Pala and later Fallbrook. The Kolb family had ties to Oceanside as early as 1884 and son Jesse Kolb established the Oceanside Garage on Hill Street. James and Ella Kolb sold the property to Thomas Russell Harriman of Pasadena in 1923.

The faded advertisement of Contreras & Gelpi grocery store was exposed after the stucco was removed

In late November of 1924 local grocers William Contreras and Carlos Gelpi rented the first-floor storeroom of the building. The Blade reported that the two businessmen had “bought the grocery line of L. W. Stump and will move the stock to the Romo building on Third street, where they will be open for business the first of the week. Mr. Contreras is well and popularly known as an employee of the Stump store for several years past and he and Mr. Gelpi are prepared to carry on the business in a manner that will win the approval of the public of Oceanside and this part of the county.” Contreras & Gelpi painted their names on the east side of the building, facing the alley.

Harriman dramatically altered the building in 1927 by lowering the ceiling to create a third floor as the Oceanside News reported: 

The Harriman building, adjoining The News office, an old landmark in the city, will soon be a modern building. The contract for remodeling the building was let to a contracting firm in Pasadena, where Mr. Harriman resides, and work was started with a vim Monday morning.

The brick building, which is now two-stories, will be made into a three-story building. The two upper floors will be made into a rooming and apartment house and will contain 22 rooms.  The ground floor occupied by Contreras & Gelpi, grocers, will be lowered to the street level and the old wooden floor will be replaced by a cement floor.  A handsome and modern front will be installed.

The grocery is doing business under difficulties during reconstruction. They have removed their stock of groceries, vegetables, etc. to the rear of the building and are using the alley entrance for their customers.  When the cement floor is placed in the front part, the stock will be moved back, while the rear part of the building is being reconstructed. When completed this will be one of the handsomest groceries in the Southland and the firm is more than glad to undergo grief to have a new storeroom.

A stairway leading to the upper floors will be constructed leading from the front on Third street. The cost of reconstruction is said to be $15,000. This building was one of the first brick blocks constructed in the city. It was a beauty in its day but is now hopelessly out of date. When reconstructed it will be one of the handsomest buildings in the city and one of the few three-story buildings.

View looking west on Third Street (Pier View Way) Hotel Tours to the right, circa 1930

After the building’s third story was added, the 2nd and 3rd floors became a 20-room hotel.  In 1928 the Hotel Tours was managed by Joseph and Julia Liggett. The Oceanside Blade made the announcement:

Mr. and Mrs. J. W. Liggett have furnished their new hotel Tours in a very attractive mannerBy the help of Clyde Mullen of the Borden Furniture Store, the furniture of the twenty rooms is complete in every detail. of the room are finished in green enamel prettily decorated and other rooms are furnished in walnut, making in all a pleasing homelike apartment. Mr. and Mrs. Leggett, who recently arrived from Denver, Colorado, were looking for a place in Southern California in which to go into business and selected Oceanside as it seemed a thriving growing town with an especially enjoyable climate. As another inducement, Mr. and Mrs. Liggett found old friends from Missouri, Mr. and Mrs. A. L. Davis, owners of the Davis garage on Hill Street. The name Hotel Tours is the same as the hotel that the Liggett’s owned in Denver. Some of their guests were friends from Denver who stopped upon seeing a hotel with a familiar name and were surprised to greet old friends in the proprietors.

Dr. J. J. Willis, a chiropractor from Santa Ana, took over the management of the Hotel Tours in 1931. He also set up an office at the hotel to see patients, but his stay in Oceanside was a brief one.

In 1932 Robert and Jessie Dewitt briefly ran the hotel for two years, but then went on to open the DeWitt Hotel at 133 South Hill Street (Coast Highway), which was formerly the Keisker Hotel. It is likely that in the early to mid 1930s the brick exterior was covered in a block-patterned stucco, which dramatically changed the look of the building. In addition a fire escape was added to the front and rear of the building.

1934 advertisement from the Oceanside Blade Tribune

Oceanside jewelers Clay and Emma Jolliff moved their jewelry business from 511 Second Street (Mission Avenue) to 408 Third Street (Pier View Way). This too was a short-term venture, when in 1933, Harry and Pearl Crutcher leased the first floor, which was used a heating and sheet metal business. The Crutcher’s assumed the management of the hotel in 1934, advertising the rate of 75 cents and up for a “modern, clean, and refined” establishment near the beach.

Later that year the Hotel Tours was leased to Charles and Luella Cundiff, with Minnie Eckert as “hostess-manager.”  An ad was placed in the Oceanside Blade Tribune in October which read:

“WANTED GUESTS – Economize in comfort in a modem, comfortable room with free use of community kitchen and sun parlor; rates as low as 75 cents day, $3 week; room and private bath, $1.50. Hotel Tours, opp. Post office.”

View of second story hall and stairway in 2017

Harriman’s widow, Josephine, sold the building in 1941 to Berta Witzemann who in turn leased the hotel to sisters Teva and Katherine Ward and the name was changed was to the Avon Hotel.   Many of the guests and long-term tenants included military couples newly stationed at nearby Camp Pendleton.

The building with the stucco finish and fire escape, circa 1960s

W. Frank Richardson, a local commercial photographer, set up shop on the ground floor of the building for just over a decade. In 1952 the first floor of the Schuyler building was leased to Bill’s Military Store and later Big 7 Military Store, while the upper floors continued to operate as the Avon Hotel.

At least three fires were reported over a ten-year period, which were the result of a hotel guest or resident falling asleep while smoking. No injuries were reported as a result of these fires.

Saul and Sophie Collen purchased the brick building in 1970. Saul Collen operated a number of hamburger stands, amusements and other businesses in town. He raised eyebrows and made headlines in 1955 when he added a dancer at Archie’s Burgers at 211 North Tremont Street. The Oceanside Blade Tribune reported: “Something new in the technique of hamburger merchandising was inaugurated last night at Archie’s Burgers. The innovation was in the person of Jeanne Ford, a close-cropped blonde strip-tease who put on two shows on a small stage at the rear of the establishment for the benefit of the ground beef patrons. Oceanside police and Marine MPs were on hand to shoo the under-age leathernecks away and to see just how far Miss Ford went with her uncovering act. Officers reported that the management had the front window screened with canvas so that the floor show couldn’t be seen from the street.”

In 1975 the property was foreclosed upon. It appears that a retail or surplus store continued operation on the first floor, while the hotel ceased operations. Much of downtown Oceanside had become a blighted area and the Oceanside Planning Commission had noted in a 1977 report that “high and increased incidence of vice and violent crime in a concentrated section of approximately four square blocks bounded by First, Tremont, Third and Freeman Streets.” The Schuyler building was in the heart of this concentrated area.

View of the Schuyler building from the M. P. Station corner of North Tremont and Third (Pier View Way) 1985

In 1979 the building was sold to Edmond William Dominguez of Encinitas. Dominguez made alterations to the building in 1981, removing the fire escape, and changing out the windows of the front façade on the second and third floors. The building was painted in garish vertical stripes. In 1994 the property was conveyed to his niece, Marie Davies, owner of Pollos Maria restaurants in Oceanside and Carlsbad. The first floor operated as Jeanette’s Dry Cleaning and the second floor was used largely for storage.

The Schuyler building as Jeanette’s Dry Cleaning. Note covered windows.

The building seemed little more than an eyesore to many in the downtown area but in 2017 the Aldrich family purchased the former hotel with eyes to refurbishing and repurposing it as a boutique hotel. Thomas Aldrich, project manager and his sister Lauren Sweeton, hotel manager, are the great-great grandchildren of John and Jeanie Aldrich who came to Oceanside in 1926 from Connecticut. The early Aldrich’s purchased a large two-story house at 615 Second Street (now Mission Avenue), and opened a boarding house referred to as Aldrich Manor. 

The Aldrich Boarding House at 615 Second Street (Mission Avenue)

As renovation of the Schuyler building began, the stucco was painstaking removed, slowing exposing the original brick exterior which had been hidden for decades. Emerging was the painted ad of grocers Contreras & Gelpi on the eastside of the building, along the roofline the faded words “Rooms”, harkening back to its day as a boarding house and hotel.

The Schuyler building in 2017

Historic names were considered but it seemed fitting to give it its own identity and the decision was made to call it “The Brick Hotel.”  The restoration became a rebuilding project that spanned a five-year period and included earthquake retrofitting which required building a modern steel structure inside of the existing brick walls. This was accomplished by hand digging underneath the brick in small sections to ensure the building wouldn’t collapse, then pouring concrete footings to attach the steel to support the brick wall from earthquakes.

The Aldrich family, in Oceanside nearly 100 years, continues their legacy and early roots in the hospitality business. Their collective vision for this building has transformed and revitalized the block on which it sits. When completed, it will be modernly updated, both inside and out while retaining much of its historic charm and character. The Brick Hotel will offer ten beautifully appointed suites, as well as a restaurant and oyster bar on the ground floor, and a rooftop bar providing panoramic views of the city.

Rebuilding from the inside out

John Schuyler would be pleased that his building has not only endured but has been reborn. As The Brick Hotel it will create its own history and leave its mark on Downtown Oceanside.

Newly retrofitted, The Brick Hotel will open in early 2022. Note the restored “Contreras and Gelpi” ad on the east side of building

Learn more about The Brick Hotel https://www.thebrickhotel.com/

History of Camp Joseph H. Pendleton

So much has been written about Marine Corps Base Camp Pendleton and its history as Rancho Santa Margarita y Las Flores. I won’t try to rewrite history but instead share a brief overview of the base taken from the 8th Annual Navy Relief Camp Pendleton Rodeo program, June 11 & 12, 1955

The Marine Corps Base, Camp Pendleton, consists of three large training areas- the Base proper at Camp Pendleton, the Marine Corps Training Center at Twenty-nine Palms, California, and the Cold Weather Training Battalion at Bridgeport, California. The three facilities possess all the caries terrain and weather conditions necessary to adequately train Marines for combat roles in any part of the world. Hence, the Marine Corps Base, encompassing the satellite campus, is the training utopia for America’s most valuable asset — the United States Marine rifleman.

Cattle roundup on the Rancho Margarita

            Camp Pendleton is situates on one of the most famous Spanish land grants of California history, the Rancho Santa Margarita y Las Flores. But the Santa Margarita of today is in startling contrast with the sleepy countryside that Don Caspar de Portola saw when he led one of the first Spanish expeditions into California.

            In addition to a colorful history, the Marine Corps acquired three mountain ranges, five lakes, 250 miles of road, and 20 miles of beach. The hills and valleys, together with plains, rivers and coast, and the moderate southern California climate are ideally suited for the combat needs of the Marine Corps.

            With the passage of the Second War Powers Act on March 27, 1942, the transformation of the Rancho into the world’s largest Marine Corps Base was initiates. Men and equipment sped to build the highways, railroads, water, sewage and electrical systems, barracks, warehouses, dispensaries, hospital and shop buildings- all that must be accomplished before troops and a military facility can function. Marshes were drained, unstable soil removed and hills made ready for barracks.

General Lemuel Shepherd

            In September, 1942, six months after construction began, the Ninth Marine Regiment, under the command of Colonel Lemuel C. Shepherd, Jr., (now Commandant of the Marine Corps), moved into barracks at the new Base. Camp Pendleton was named after the late Marine Major General Joseph H. Pendleton, an illustrious figure in early California military development.

General Joseph H. Pendleton, for whom the base is named

            One year after construction started, the Ninth Marines embarked for combat duty in the Pacific. In training here were the Twenty-fourth Marines (Reinforced), the Amphibious Reconnaissance Company of the First Amphibious Corps, Pacific Fleet, and the First Amphibious Corps Tank Battalion.

            Before the war ended, Camp Pendleton absorbed and trained units of the Third Marine Division and the entire Fourth and Fifth Marine Divisions, in addition to thousands upon thousands of combat replacements.

            It soon was recognized as an outstanding training base. Its vastness permitted use of every modern weapon. There was ample space for tactical maneuver, wide beaches for landing exercises, and there was afforded a variety of terrain for experimentation in practically all types of operations Marines were likely to encounter.

Headquarters at Mainside

            Camp Pendleton became the troop reservoir for the attack across the Pacific. The Base played similar roles during the Korean conflict as marine combat trainees quickly filled barracks and maneuvered over the California hills in training for duty overseas. Time was of paramount importance and training ground was immediately ready for the mission. Camp Pendleton once again became the springboard to the East as it made ready the hard-hitting First Provisional Marine Brigade in July of 1950.

Main Gate of Camp Pendleton

            Following the activation of the brigade, the First Marine Division staged at Pendleton before shoving off for Korea in August of 1950. And when the Third Marine Division moved out for Japan in the summer of 1953, it also had made ready at Camp Pendleton.

            Because of the vastness of the Base and its 126,000 acres, camps within the Base were established. The Spanish influence prevailed in identifying some of the smaller camps; for example, there are Camp Pulgas, Camp San Onofre, Camp Del Mar, and Camp Margarita.

Camp Mateo

            To the Marines of World War II, they are tent camps, one, two, etc., but the tents that housed these trainees have gradually disappeared, being replaced by permanent concrete structures of modern architectural design.

            But the Marine in training here spends little time indoors. The four-week course of instruction in individual combat training conducted by the Second Infantry Training regiment at Camp San Onofre is action-packed; a large part of the instruction is conducted at night. Of course, there is always an inclement weather schedule, but it is seldom used.

            The general pattern of training for a young leatherneck who has recently chosen the Marine Corps as his Service encompasses a ten-week course of recruit (boot) training at either of the two recruit depots- San Diego, California, or Parris Island, South Caroline. After a short leave, the young Marine reports to  Camp Pendleton for a month  of individual combat training before being assigned to a permanent duty station, school for specialists or replacement draft for overseas duty. If he reports firing the winter months, he also is sent through cold weather training in the High Sierras.

            And it is at Camp Pendleton where the youngsters are buffed and polished. Ruffed conditioning hikes over hills to reach the best instruction sites keep the Devildogs trim. The four weeks of training stress the actions of the individual rifleman during fire team and squad movements. The individual learns the techniques of many military subjects, such as fighting in a village and street, attack of a fortified position, tank and infantry coordination, and use of all types of Marine infantry weapons.

            Marines of the First Marine Division are busy daily in refresher training to maintain a high state of combat readiness. Individual and small unit exercises are held often in the Division, with large scale exercises periodically.

            Adjacent to Camp San Onofre in the northern reaches of the Base is Camp Horno, the home of Marine Corps Test Unit #1. The unit carries on experimental maneuvers to test tactical theories in order to keep pace with the development of new equipment and weapons.

            Also scattered throughout the Base are smaller combat units which are being formed and trained for eventual integration into larger combat and combat support units of the Marine Corps.

            In order to subsist and administer to the needs of the Marine in training, supporting units are required. These are the usual found at many of the established bases. Headquarters and service units, motor transport units, a Navy Hospital, a support battalion, engineers, military police, communications, and maintenance, and disbursing units are a few of the combat service support and service support units which functions behind the trainee and Division front-line units.

            In addition to training infantrymen, certain specialists’ schools are operated. The Supporting Arms Training Regiment includes units such as the field medical training battalion, tracked vehicle training battalion, the instructor orientation course, and the sergeant major and first sergeant personnel administration course. The Second Infantry Training Regiment, located at Camp San Onofre, operates the Base Non-Commissioned Officer Leadership School.

            The Staging Regiment, also located at Camp San Onofre, is an administrative unit that readies Leathernecks for overseas assignments. Arrangements are made for dental and physical examinations, clothing and equipment allotments and final administrative processing of records before sailing. During the Korean conflict, over 150,000 Marines passed through this regiment before reaching their overseas units.

            The Cold Weather Training Battalion conducts instruction in cold weather operations, including the use of cold weather clothing as well as survival and unit maneuvers in sub-zero temperatures under simulated battle conditions. Trainees during the winter months spend a week at the cold weather site. Marines selected for this training long remember the mock battles against aggressor forces while totin’ 60 pounds of combat and cold weather equipment.

Firing 81 mm mortars, 1950s

            The other distant installation is the Marine Corps Training Center located at the desert community of Twenty-nine Palms. Here are 450 square miles of desert and mountains that serve as an ideal location for the long-range artillery, bombing and anti-aircraft training needs of the Marine Corps.

            Ample recreation and entertainment facilities at Camp Pendleton are provided under the direction of Special Services. Athletic fields, libraries, swimming pools, a golf course, a beach club, riding stables and numerous other recreational facilities provide for the Leathernecks’ recreation requirements. And Camp Pendleton is proud of its coast-to-coast ABC radio program, “Marines in Review,” which has been broadcast weekly to the nation for more than four years. It is written, acted and produced by Pendleton marines and the musical scores are played by the Camp Pendleton Marine Band.

Ham Ging Lung, an Oceanside Pioneer

Ham Ging Lung was born in Canton, China in about 1855 and was known by the more “Americanized” name of Sam Wing. He came to this country with his cousin Ah Quin sometime between 1874 and 1879. According to newspaper reports both Ham Ging Lung (“Sam”) and his cousin “performed manual labor for many years before getting ahead in this world.”

Photo of Ham Ging Lung (name listed incorrectly here) aka Sam Wing in 1914

It wasn’t an easy road to success. There was a real anger and hatred of Chinese, particularly in California. Even though the Chinese played an enormous role in building the Transcontinental Railroad, they were considered “undesirable” and viewed with disdain. Although useful for hard labor, working arduous hours for little pay, Chinese immigrants were seen as a threat. Because they were paid lower wages than their white counterparts (through no fault of their own) they were accused of taking jobs from whites. In response to what was perceived as a growing problem, President Chester A. Arthur signed into law the Chinese Exclusion Act of 1882. It halted Chinese immigration for a ten-year period and prohibited Chinese immigrants to apply for naturalization.

Then in 1892, California Congressman Thomas Geary introduced The Geary Act which extended the Chinese Exclusion Act for an additional ten years. In addition, it required Chinese residents to carry documentation, “certificates of residence”. If caught without this documentation, Chinese immigrants could be sentenced to hard labor and/or deportation.

Because of these laws, Chinese had to be smuggled into the country. (Chinese women had been banned in 1874). The Chinese were looking for work and their counterparts were looking for cheap labor.

Despite the unfavorable social climate, Ham Ging Lung (sometimes misspelled as Hong Gim Lung) immigrated to the United States, but nothing is known of his early years or his journey here. He first “settled” in San Diego and eventually made his way to the new town of Oceanside, which was established in 1883. In 1885 Wing purchased four lots on North Myers Street from Oceanside founder Andrew Jackson Myers. He eventually purchased a “truck garden” and sold his produce to locals. Wing also operated a laundry business on North Cleveland Street and offered Chinese merchandise including children’s toys.

Sam did well enough to regularly advertise in the local paper. An ad from 1888 in the South Oceanside Diamond contained the following text: “Help of all kinds constantly on hand. Office of Employment and Information Bureau. Will contract to furnish any number of men, for all kinds of work.

Intelligent and industrious, Wing was so successful that he was included on a list of the top taxpayers in the city. He was also one of the stockholders of Oceanside’s first pier (called a wharf). In December of 1888 Wing purchased a $400 lot near the Oceanside wharf and from there continued to buy other lots. He owned a home on the 700 block of North Tremont Street. Wing expanded his real estate holdings in 1907 by leasing 100 acres with a well from the South Coast Land Co. The Oceanside Blade reported that Wing would install a 24-horse power gasoline engine “and the land planted to potatoes and cabbages.” 

Sam Wing owned lots on Block 26 on the 700 block of North Tremont Street.

However successful Sam Wing appeared to be, it was clear to many that he made more money smuggling men and opium. He was on the radar of local law enforcement and was suspected of running an “opium den”. In March of 1888 Marshal Charles C. Wilson raided Wing’s establishment and “arrested three Chinamen in a stupid condition.” Ironically, two white men were said to have “escaped in the darkness.”

Someone allegedly tried to murder the wealthy “Laundry Magnate” by poisoning him with strychnine in 1906. According to the Blade newspaper, after smoking his pipe one evening, Sam “took a few swallows from a bottle of Chinese gin” which he kept on a table by his bed. He noticed the intensely bitter taste and beginning to feel badly sent for Dr. Wall.” According to the doctor, the bottle contained enough strychnine crystals to kill 150 people. Wing was treated and made a full recovery, but he was robbed of $8.50, and his watch was stolen.  

Wing attended a meeting of the city trustees in March of 1909 wherein he petitioned a reduction in his water bill, asking for the same courtesy extended to another resident, and none other than a city trustee. Sam’s appearance before the council was newsworthy and used as an opportunity to mock his English, with the headline “Pidgin English in Copious Flow, Trustees Addressed by Sam Wing, Eloquent Grower of Vegetables.”

Then the newspaper recounted the story in detail, taking the opportunity to hold Wing in esteem and ridicule him at the same time.

“Sam was paying more taxes than any man in Oceanside and the board could not refuse him a hearing.  Sam paid his taxes regularly, never being delinquent a cent, but he learned that in several instances water taxes had been rebated to favorites of the council. An Englishman had induced the council to return to him half the water taxes he had put up. A trio of citizens who didn’t like the way the council was running things, took Sam in hand and rehearsed him for the part he was to play.

“On the night of the meeting, for the first time in his life, Sam wore a white, stiff collar and necktie.  He was attired in a long black coat and his shoes were polished.  The Chinaman, abashed for a few minutes, soon recovered himself and the criticism he hurled at that council made the ears of the members uncomfortably warm.

“Big high-tone Englishman,” shouted the Oriental, “he come to see ’bout water tax.  He give you nodding an’ you give him half back!  My same as cooley me pay eve’y cent.  You dam’ fools you fool you-se’f.”

“One member suggested that Sam be ejected, whereupon Sam pointed an accusing finger at him.  “How much you pay?” Sam demanded.  “How much watah tax you pay?  Let me see in book how much you pay.” 

It is unknown if the council relented to Sam Wing’s passioned appeal.

Likely due to his notable wealth, Wing was robbed again in November of 1909 when Albert Page, a fisherman working for the McGarvin brothers, entered his house and stole two tourmaline gemstones or crystals, and an “opium smoking outfit.” When arrested and charged, Page confessed to the theft. They recovered one of the stones and Wing’s opium pipe along with two bowls which were turned over to the constable.

That same week Oceanside resident A. M. Matthews complained to the city the Wing’s dogs were a menace to public safety and the Marshal was ordered to have the dogs chained or destroyed.

Then in 1911 the Oceanside Blade reported that “Ham Ging Lung, locally known as Sam Wing, is being sought by the officers in connection with the seizure of ten cans of opium in Los Angeles Thursday of last week. The opium was concealed in a box of clams shipped to Yee Sing & Co., Chinese merchants of the Angel City and a letter captured by the officers with the box is said to have connected Sam Wing with the shipment.” 

Headline from the Los Angeles Herald in 1911

Newspapers in Los Angeles later announced charges of smuggling opium against Wing, and of his arraignment in the United States District Court. The Herald also noted that Wing conducted a “laundry at Oceanside” and that the “goods which he is alleged to have handled was seized at the Yee Sing company, 322 Marchessault Street (which was in Los Angeles’ Chinatown).

Sam was sentenced to a four-month jail term and given the notorious title of “King of Opium Smugglers” in the Los Angeles Herald. The article went on to say that Wing had confessed to officials and implicated others in the smuggling ring. 

After Wing’s release from jail in February of 1912, another smuggling arrest was made and this time the newspapers reported that an unnamed law enforcement officer was involved in smuggling of “coolies”, saying the “possibility that more than one of the San Diego officials may be mixed up in the business is strongly hinted at by the local Immigration inspectors, who intimate that arrests may be expected at any time.”

Despite his arrests, Sam Wing was still highly thought of by many and in some regards well respected.

Chinese immigrants were sometimes buried in temporary graves due in part because they had intended one day to return to China and reunite with family members. However, if they died in the States (and abroad) many wanted their remains returned and buried in their homeland China. Even after several years, the remains would be exhumed, the bones cleaned and packaged, and then shipped to China. Because of his renown and status in the county, in 1913 Sam Wing supervised this careful and solemn ritual, tasked with the disinterment of three of his fellow countrymen who had been buried in an Escondido cemetery. 

In January of 1914 Wing, who was well known throughout San Diego County by friends, customers and law enforcement, was featured in the San Diego Union along with his likeness. The inclusion of a photograph was not a common one, and this rare image was proof of Sam’s renown. However, while regaling his accomplishments and his net worth of $250,000 (touting him as the richest man in Oceanside), the article included derogatory slurs and made fun of his broken English. When the article was published in the Oceanside Blade, the headline read: “Alle Same Sam Wing Rich Man”.

The article provided Wing’s Chinese name of Hong Gim Lung, and noted his status as “pioneer Chinaman of Oceanside.” It went on to say that after arriving in San Diego forty years ago, Wing was “the owner of lands and ranches, town lots and other property, besides being heavily interested in Chinese mercantile houses in various coast cities.” And then, “He is nearly 70 years of age and still is a hustler.” It is assumed this is meant as a compliment. The article goes on to say, “He ascribes his financial success to his accumulation of land, together with his abstinence from the use of opium.  His first savings went to buy an interest in a truck garden and he has been purchasing lands ever since.  He has a fine sense of humor and likes to be in the company of white men. Of his deeds of charity hundreds of stories have been told, and it has been said that no person in need ever left Sam’s house without being given relief.”

The short-lived newspaper the Oceanside Record published what they touted as Sam Wing’s “orphic sayings” which included the following: 

“Me just Chink, that’s all —all same coolie, but pay my debt to ev’ybody. Some high tone people no pay ’em’ up debt.’’ “When I live in China I got no shoe on foot —poor all time. Come to Oceanside an’ make ’em money. I no go back to China.”

Just days after the articles on Sam Wing appeared in the local papers, he reported to City Marshal Love “that a man on a white horse (another account said it was gray) shot and killed his favorite dog.” Included in the brief article was the following statement: “The Blade considers this a shame. It is known who the man is, but it is difficult to convict without more absolute proof.” Was this in retaliation of some sorts? Out of resentment?  Was it A. M. Mathews who had complained just a few years earlier?

Ah Quin, Wing’s beloved cousin, died in February of 1914. Quin’s obituary stated that he was a “wealthy pioneer merchant of San Diego’s Chinese quarter.” The San Diego Union reported that Sam Wing brought a car load of carnations and other flowers from Oceanside for the funeral.

Then in March of 1914 Sam Wing was arrested by Immigration and Government officers and taken to Los Angeles by train after a prisoner turned state’s evidence against Sam. The Blade reported “unauthenticated rumors of a rancher, while carrying a lantern at night, being fired at by a boat at sea” and “a number of Chinamen being landed near here on Monday night.”

A month later Sam Wing along with Oceanside residents Clinton Culver and William E. Freeman, were indicted by a Federal grand jury. Culver and Freeman were accused of being in charge of the Chinese during the smuggling operation and Sam Wing was described as “the Oceanside Chinese who has been a thorn in the flesh of the immigration authorities for years.” While awaiting trial in Los Angeles, it was reported that Sam was doing laundry in jail and making $48 a month.

McNeil Island Prison in 1909

Both Sam Wing and Clinton Culver, a former deputy constable, were convicted of smuggling and sentenced to 18 months at McNeil’s Island in Washington. It was known as the Alcatraz of Puget Sound. Due to Wing’s then failing health, a petition for pardon signed by numerous residents of Oceanside was sent to President Woodrow Wilson but never acted upon.  The harsh conditions of prison life took its toll and Sam Wing died in prison on May 30, 1915. His accomplice Clinton Culver had been paroled just 15 days earlier. 

Sam willed his Oceanside property consisting of eights lots and his house on Tremont Street to his cousin Hom Ging Choy. His laundry business was sold.

One wonders if the remains of Ham Ging Lung aka Sam Wing were sent back to his homeland by his countrymen where he could be buried there and reunited with his family members.

History of the 101 Club aka The Main Attraction

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Oceanside’s infamous adult club is no more. Demolition crews have torn down the Main Attraction and surrounding buildings. While a strip club and its clientele may be a loss to some, an eyesore to most, and a curiosity to others, the building dates back to the early 1940s and has an association with some of the biggest acts in Country and Western music. 

Once owned by notable resident David Rorick, the two acre parcel of land had a small building fronting the west side of the coast highway. This building was leased or rented to William L. D. Hamilton and George A. Strahan, who operated Red and Bill’s Café. (Behind their café was a large vacant lot which was used for several years as a baseball field. It also served as the location for a traveling circus in the 1940s.)

“Bill” Hamilton and his wife Minnie lived in Los Angeles during the early years of the Depression, where Bill worked on the California Aqueduct as a cook. In 1935, Minnie Hamilton moved to Carlsbad to help take care of her ailing grandfather.  Bill soon followed and began working as a cook at the Bridge Café, located near the San Luis Rey River Bridge on Highway 101 north of Oceanside. 

Mary and George “Red” Strahan at the Red & Bill’s Cafe, 1940s

While Bill Hamilton was working at the Bridge Café, he met George “Red” Strahan. The two decided to go into business together and opened a café of their own. In 1946 Hamilton and Strahan purchased the land on which their restaurant stood at 939 North Hill Street. Their café was so successful, they opened another in Solana Beach.

In July of 1948, the partners sold their café property to John and Mary Vieszt, who just three years later, sold the property to R. G. Hunter, a resident of Vista. It was likely at this time the building at 939 North Hill/Coast Highway was substantially enlarged. On May 1, 1952, with George Duros as the new proprietor, “The Wheel” held its grand opening featuring The Valentines, an “all girl orchestra” as entertainment. The Wheel, soon to be renamed the “Wheel Club” served food and cocktails with live entertainment and dancing. No longer just a small café, it became a popular night spot on the Highway 101.

Newspaper ad from 1953

The nightclub was not without scandal. In 1956 its then manager Jerome Apelby was arrested for showing obscene material. Described in local newspapers as a coin-operated “peep hole moving picture machine featuring five pornographic movies”, it was confiscated by police on November 2nd. At a hearing the films were shown on a screen in a courtroom and deemed “not decent by any stretch of the imagination.” Apelby was found guilty, fined and given a suspended jail sentence. In response, the club was declared “out of bounds” by military personnel at Camp Pendleton. The Alcohol Beverage Control department revoked the alcohol license due to the conviction and owner R. G. Hunter foreclosed for failure to pay rent.

In 1957 Jimmie (sometimes spelled Jimmy) Brogdon began operating the Club. Jimmie Clarence Brogdon was born in 1929 in Hornersville, Missouri. He was the third child of Clarence and Mary Irene Brogdon. Jimmie’s father, a piano salesman, was murdered over a heated business dispute in 1933 when Jimmie was just 4 years old. Mary Irene Brogdon moved her four children to Southern California in the mid 1940’s, and Jimmie attended his senior year of high school in South Pasadena in 1947. 

1954 ad

Brogdon was living in Escondido in 1954 and it was there he played piano for the band “Hidden Valley Boys” at the Squeaky’s El Patio. The band played at the Wheel Club in September of 1954 and by 1957 Brogdon was managing the Wheel Club along with Milton Forester. Brogdon was successful in bringing notable acts to Oceanside, including Freddie Hart, who appeared on a weekly television program, along with Merle Haggard, Little Jimmy Dickens, Johnny Cash and the Maddox Brothers and Rose.

Times Advocate, Nov 26 1965

Known as “America’s Most Colorful Hillbilly Band” the group consisted of four brothers, Fred, Cal, Cliff, and Don, along with their sister Rose. After leaving Alabama during the Depression, the Maddox family settled in Central California. Tired of endless hours of picking cotton to make ends meet, the Maddox siblings tried their hand at singing and by 1937 made their live radio debut when Rose was just 11 years old.

In the 1950s and 1960s Rose Maddox had over a dozen hits as a solo artist and four solid hits with legendary Buck Owens. She is considered one of the “grand dames” of traditional country music.

Rose Maddox and Buck Owens record cover
Used with permission and courtesy of the Arhoolie Foundation

On December 7, 1959 Brogdon married country western star Roselea Maddox Hale in Las Vegas, Nevada. Lyle Duplessie wrote in 2015 biography of Rose Maddox: “Rose had met Jimmy Brogdon, owner of the Wheel Club in Oceanside. Brogdon was well connected in the music industry and his club regularly hosted such luminaries as George Jones, Johnny Cash, Willie Nelson, Roger Miller, and the up-and-coming Merle Haggard. Brogdon would now host another star: Rose. It didn’t take long before Brogdon and Rose were in love.”

Maddox Brothers and Rose, used with permission and courtesy of the Arhoolie Foundation

In an interview before her death Maddox said of her career in the late 1960s, “Times were changing. Nightclubs were using house bands instead of guest stars. We weren’t working as much. I found out I could make as much money as the whole family by myself. I had a son to support. I got married to a man in Oceanside. Jimmy Brogdon. He still lives in Oceanside. When I married him he was a nightclub owner. Now he owns half of Oceanside.

101 Club Matchbook Cover

Despite these claims, in 1959 Brogdon was living in a modest 700 square foot home at 410 Grant Street, behind Oceanside High School. However, by 1970, in addition to owning and managing the 101 Club, he was the general manager and owner of the Oceanside Ice Company on South Cleveland Street. In 1986 Brogdon stated that his company handled “between 50 percent and 75 percent of the cube ice delivery business in San Diego and Orange counties, providing 200 tons of block and cube ice per day to more than 1,500 convenience stores, markets and produce companies.”

Aerial of the 101 Club at 939 North Hill Street, circa 1967

Another star who performed at the 101 Club was Barbara Mandrell, a local girl who graduated from Oceanside High School in 1967. She performed with her family, The Mandrell Family Band, at various local nightspots and one of their first records was recorded in Oceanside. Barbara Mandrell would go on to be a huge star with several hits and a variety television show.

The Mandrells recorded their first record in Oceanside, Barbara Mandrell is far right

In 1971 Cpl Garry Lee Hanson was murdered outside the 101 Club after an altercation inside the bar. The City of Oceanside noted in a study that in a one year period a number of felonies had been committed at the Club, along with a dozen misdemeanors, a variety of reported crimes and an equal number of citations and violations. But the City Council and planners were more concerned with the high concentration of crime in the downtown area, particularly what they termed “the honky tonk area”, establishments which were seen as “major deterrents to the revitalization of the downtown area, attracting prostitutes, drug peddlers, transients and other negative elements which produce a climate that seems to encourage crime.” The study presented in 1977, reported that in 1973, 47% of felonies and 51% of misdemeanors were reported in downtown Oceanside within a four to six block radius and arrests for felonies had increased 80 percent. So despite the declining reputation of the 101 Club, because it was outside of this “zone” it was not considered a public nuisance.

First Edition Disco in 1979

By 1979 the roadside club went from a Country & Western bar and restaurant to a disco called “First Edition”. An ad that ran in the Los Angeles Times that year seeking a part-time disc jockey and a fulltime promoter which went on to say “promotion [is] very important, unless experienced in promoting successful disco do not apply.”

Two years later the establishment was changed to “Francine’s” and advertised dancing and cocktails to “Top Forty” hits. One year later Francine’s introduced “Tuesday Night Ladies Only” which featured adult male entertainers, which was considered a novelty act at the time. Performers known as the Lone Ranger, Macho Man and Indian Jim were “regulars.”

Soon after its foray into adult entertainment, the club was renamed Pure Platinum, and featured female semi-nude dancers. Another name change occurred in the late 1980s when the club went by Dirty Dan’s, and lastly, in 1990 it was renamed The Main Attraction. Jimmy Brogdon dissolved his management company in 1987 and died ten years later on November 18, 1997.

939 North Coast Highway, February 2020 Google view

For years people have mocked Oceanside for having such an establishment on Hill Street (aka the historic Highway 101) across from the Chamber of Commerce, no less. Some are now lamenting its inevitable demise. Regardless of its reputation, its association with country music is worth remembering.

The Boathouse at the Buena Vista Lagoon

An old boathouse slowly collapsed into the waters of the Buena Vista Lagoon in the 1970s, sliding into a watery grave. Many longtime residents remember this old boathouse but few may remember its history.

View of the boathouse at Buena Vista Lagoon, looking east.

The Buena Vista Lagoon, once a slough, has a murky history much like its waters. Sloughs are “ecologically important as they are a part of an endangered environment; wetlands. They act as a buffer from land to sea and act as an active part of the estuary system where freshwater flows from creeks and runoff from the land mix with salty ocean water transported by tides.” (Wikipedia)

At times large areas of the slough were completely dry. In 1910 and 1911 residents from both Carlsbad and Oceanside gathered to race horses on a half mile track on the dried “lake bed.” In the mid 1920s the dried bed of the eastern end of the slough was considered for a landing field for planes. Of course, these activities were temporary because during heavy rains the slough would fill, sometimes past its natural capacity, and spill out over the Coast Road and into the Pacific Ocean.  

In 1939 the County ended any hunting at the lagoon, although fishing was allowed. The area was declared a bird sanctuary eventually named after Bombardier Maxton Brown of Carlsbad, who was killed during World War II in action in North Africa.  

Shortly afterward, a weir was built at the mouth of Buena Vista lagoon. A weir is a barrier used to control the flow of water for outlets of lakes, ponds, and reservoirs. Once in place, the weir changed the natural tidal flow of the slough, transforming it into a “freshwater brackish lagoon”.

Before the lagoon was altered in such a dramatic way, in 1901 the California Salt Company attempted to harvest salt from man-made evaporation ponds on the north end of the Buena Vista Lagoon. These ponds are shallow basins designed to “extract salt from seawater, salty lakes, or mineral-rich springs through natural evaporation.” As the water dries, the salt crystals are harvested by raking.

The July 13, 1901 edition of the Oceanside Blade reported: “The forces of the California Salt Co. are still at work in the slough between South Oceanside and Carlsbad. They are preparing to put down wells in the slough bed where points will be put in. The entire system will be connected to a pump and the brine pumped into the vats. Pumping operations are expected to commence in a few days.”

Salt Evaporation Ponds in view with boathouse on the southwest corner, 1946

The endeavor failed, however, and in a few short years the Salt Company had left town, leaving the evaporation ponds intact which were visible for decades. Because of this some have assumed that the boathouse dated back to the Salt Company.

The first evidence of the boathouse in historic photographs (dating back to 1932) reveal that the boathouse was constructed by 1946. An aerial of that year shows the boathouse adjacent to the western end of the abandoned salt evaporation ponds. In 1999 Nancy Tenaglia wrote in an article about the lagoon that her father Kenyon Keith of St. Malo had the boathouse built to store rowboats and a small sailboat. However she stated that the boathouse was eventually “abandoned.”

The boathouse was then utilized by hotel owner Dr. Clifford Elwood Brodie.

Brodie, a chiropractor, was a native of Washington State. He moved to Oceanside in 1939 and was actively involved in both business and politics. He built his first hotel, the Brodie-O-Tel at 2001 South Hill (Coast Highway) in 1939. Described as “colorful”, Brodie was married no less than five times (one marriage lasting just two months after securing a quickie divorce from a previous wife in Reno). He served on the City Council, but was the subject of a recall in 1945 because in part of his “bickering” with other council members.

After opening a twelve-room motor lodge overlooking the Buena Vista Lagoon, Brodie an avid sportsman, sought to have the lagoon transformed into a recreational spot for boaters and fishermen. He housed a boat of his own in the boathouse which was accessible from his property by way of the salt ponds.

He advertised his hotel, Brodie’s Motor Lodge, on signage and newspaper ads that said, “Sleep Where It’s Quiet.” His boathouse was painted with the words “Motor Lodge”.  

Boathouse painted with “Motor Lodge” and signage that reads “Sleep Where It’s Quiet, Brodie’s Motor Lodge”

The hotel was put into “receivership” for a time during a hotly contested divorce in 1949 and during that time it was reported that the boat kept at the boathouse was stolen. It very well could have been Brodie himself who took the boat in order to keep his wife Florence from having it. Brodie was found in contempt by the courts, after locking the hotel and leaving with both funds and records (and perhaps the boat).

Entrance into the Brodie Motor Lodge from South Hill Street

In 1950 Brodie attempted to sell his hotel at the lagoon, advertising it as a Mexican style hotel with a full length porch, panoramic views and sea breezes.

The Brodie Motor Lodge, 2128 South Hill Street (Coast Highway)

Despite his earlier recall, Brodie ventured into the political arena, running for county supervisor and later for an open council seat in 1952, but was not successful. He was, however, successful in renewing a relationship with one of his former wives, Edith Wolfe, and they remarried.

Clifford Elwood Brodie

Clifford E. Brodie died in November 1953 after suffering a fatal heart attack. The lodge which bore his name continued operation.

In fact, in 1958 a very special guest checked into the Brodie Motor Lodge. Heavyweight Boxing Champion Floyd Patterson arrived in Oceanside in July of that year along with his manager Cus D’Amato. Patterson was training for his title defense against Roy Harris in a match held at Wrigley Field in Los Angeles, on August 18th. His training took place at the Beach Community Center, but he stayed “where it’s quiet” at the Motor Lodge overlooking the lagoon.

Boxer Floyd Patterson at the Brodie Motor Lodge (from the Los Angeles Times)

After his training camp ended Patterson published a personal note in the Oceanside Blade Tribune saying in part: “I’m certainly going to miss Oceanside.  I know when I get back to New York I’ll be thinking of this place.  I also know that wherever I go to train for my next fight, I’ll be remembering the fine time, the perfect climate and the wonderful people of Oceanside.”

By the mid 1960s the Brodie Motor Lodge was torn down but the boathouse remained on the lagoon. Eventually the paint faded and the wooden structure began to deteriorate. It began to sink, even while children and teenagers ventured in and around it, One of the last published photos of the boathouse was in 1978, with a young boy perched precariously on top of it to fish.

Boy fishing on the collapsing boathouse, August 1978

Eventually Brodie’s boathouse slipped under the waters of the Buena Vista Lagoon and while it may be lost to the elements forever, the boathouse lives on in the memories of many.

Thank you to Edith Wolfe-Badillo for sharing some of these wonderful photos with the Oceanside Historical Society.

Ray’s Radio & Television Service

If you’ve ever driven down South Freeman Street near Godfrey, which borders the Oceanview Cemetery, you might have seen and been curious about this vintage neon sign. It does seem an odd place for an electric sign. How did it get there and who is Ray?

Raymond (Ramon) H. Nolasco was born in 1918 in Brawley, California. He was the youngest child of Pedro and Barbara (Ayala) Nolasco, who immigrated from Mexico in 1913. By 1920, the Nolasco’s were living in Oceanside on South Hill Street, near Short Street (now known as Oceanside Boulevard). Pedro was supporting his wife and three small children working as a truck driver.

When Ramon was just three years old, his father died and his mother was left to care for and support her children. However, the family received assistance from local community leaders, and in particular four Oceanside women: Mrs. J. E. Jones, Julia Scott, Mrs. W. M. Spencer and Anna Bearhope all petitioned the county welfare office to have a small house built for the widow at 508 Godfrey Street.

Ramon and his siblings attended Oceanside schools and more than once he was noted in the local newspaper as being a good student, receiving “honorable mention” for his grades.

In about 1939 Ramon, now known as Raymond, married Barbara Arebalas. In 1940 he was employed doing roadwork and living at the same tiny house on Godfrey Street in which he was raised. That same year they welcomed the birth of their daughter Barbara.

Raymond later went to work for George Yasukochi, who was a “tenant farmer” on the Rancho Santa Margarita. In 1945 Raymond enlisted in the Army and was sent briefly to Fort MacArthur in San Pedro, California. He was discharged in 1946.

Two years after his discharge, Raymond began working for the new Eternal Memorial Park Cemetery which opened in 1947. As a former servicemember, Raymond likely took the advantage of the VA home loan program, when in 1951 he built a house (directly behind his childhood home) on the corner of Freeman and Godfrey Streets.

Original location of Ray’s Radio & Television Service at 108 South Hill, 1956

While continuing to work for Eternal Hills, Ray apparently ventured into his own business and around 1956 opened Ray’s Radio & Television Service, which was located at 108 South Hill Street (Coast Highway). He was at the location just one year, when he moved his business next door to his home at 1217 South Freeman Street. It was likely at that time he erected the neon sign at his store front, which at that time could be seen by vehicles traveling on Hill Street (Coast Highway). While the business is no longer open, the sign remains at this location.

Ray’s Radio & Television Service at 1217 South Freeman Street

Ray continued operating his service repair store until the early or mid 1960’s, all the while maintaining his job as groundskeeper at Eternal Hills, then as Cemetery Superintendent, until his death in 1982. So beloved was Raymond Nolasco by the cemetery, that a water feature, “Nolasco Falls” bears his name.

Courtesy Findagrave.com

For nearly all of his life, over six decades, Ray lived on the same “corner”; first on Godfrey Street and then on South Freeman. But from a humble beginning, Ray Nolasco made his mark on the history of Oceanside, both in neon and in bronze.

Do you have a local mystery?

The yellow “Beach Motel Area” sign is missing.

A local resident recently asked what has happened to a sign at the southeast corner of Wisconsin and Coast Highway. It had been there for several decades and has been removed. While I don’t currently have the answer, it’s worth looking into! Do you have a local history question? A family mystery? Contact me and I will see if I can help.

History of the Blade Tribune Building, Irving Gill’s Last Design

Brothers Paul and Harold Beck arrived in Oceanside in 1929 from Iowa. Their father had arranged to purchase the local newspaper and eventually merged it with a weekly publication, the Oceanside News, creating the Oceanside Daily Blade Tribune. With this purchase, they became the youngest newspaper publishers in the State of California.  Paul Beck was just 24 years old, Harold 26.

Harold Beck

Paul wrote about himself: “[I] as a young man, with a degree in Journalism from Stanford University, barely three months experience as a cub reporter on the “San Jose News,” and with an ardent desire to make a success of my first business venture. It had long been my desire to become a newspaper publisher.  A desire that had been instilled in me by my Dad, who published the “Centerville, Iowa Daily Iowegian” since 1903, and by my Mother, from a famous Iowa newspaper family with all four of her brothers publishers of different newspapers in that state.”

Paul Beck

Their newspaper office was located on Second Street (Mission Avenue) and Tremont Street in a building that used to house the Ladies Emporium.  In a 1977 article Paul wrote: “The staff of the “Blade-Tribune” consisted of Harold as editor, myself as business-advertising manager, Stuart Langford, shop foreman, Ken Stanley, linotype operator, Ora Magee, society editor, Betty Maxwell, office clerk, Bill Spencer, who formerly published the “Blade,” office manager, a part time high school boy as press room helper and about 12 carrier boys.  High schooler, Lionel Van Deerlin, now a U. S. Congressman, sports editor was a “stringer,” which means he was paid 5c a column inch for published material.”

Oceanside Daily Blade Tribune newspaper office at Mission and Tremont Streets in 1931

Both Harold and Paul were actively involved in the community. Harold served as President of Oceanside Chamber of Commerce in 1931 and Harold in 1934.

As Oceanside grew, so did the newspaper and soon the building they occupied was too small to accommodate a growing operation. In 1936 the brothers hired architect Irving Gill to design a new building for their newspaper plant at Tremont and First Street (now Seagaze).

Irving Gill was born in New York in 1871. He came to San Diego in 1893 where he practiced his field. He designed homes and buildings in San Diego as well as Los Angeles, where he later relocated. Gill’s architectural style evolved to eliminate ornamentation, with a decidedly modern style. In fact he was considered “one of the first of the moderns” and combined modern with Spanish architecture. Gill biographer Thomas S. Hines wrote: “In his own lifetime, Gill saw himself and was seen by others as a maverick, an innovator, and a modernist.”

Architect Irving Gill

His modern and simple designs fell out of favor in the 1920s when the Spanish Revivalist style became popular. Under appreciated and with little work, Gill left Los Angeles and resided in Carlsbad by 1930. However, Los Angeles’ loss was Oceanside’s gain, as Gill would go on to design a total of five buildings in Oceanside.

The first Gill designed was Oceanside’s Fire and Police Station in 1929. Originally, plans were for a larger civic center complex. But due to lack of funding, only a portion of it was built. Located on the corner of Pier View Way and Nevada Street, the Fire Station is still in use today, but the building has been modified several times to accommodate the growing Fire Department and to house larger equipment and engines .

Gill’s second work in Oceanside was the Americanization School on Division Street, completed in 1931. The school was built at a cost of $4,400 and featured a domed rotunda. Gill took advantage of the southeast exposure giving the building large windows providing natural light. The building was saved from the wrecking ball and restored. It is presently used as a neighborhood community center. Also built that year and designed by Gill was the Nevada Street School, located on the 500 block of South Nevada Street. It was dismantled in the 1970s.

The Americanization School designed by Irving Gill

Gill’s fourth project in Oceanside was in 1934, that of a new city hall building. While Oceanside Councilman Charles Hoegerman prepared preliminary plans for an addition to the civic center, (which comprised the fire and police station), they apparently were similar to Gill’s earlier design from 1929. Gill then changed and revised them to conform to earthquake standards. The new city hall was located at 704 Third Street (Pier View Way) and dedicated December 19, 1934.  This building is now the home of the Oceanside Museum of Art.

Gill’s last project was the Blade-Tribune Building at 401 First Street Street (Seagaze Drive). Designed in 1936, the building is a mix of Modern and Art Deco. Designed to look both modern and glamorous, Art Deco architecture features rectangular, or block forms often arranged in geometric fashion with curved ornamental elements. Building materials include smooth exteriors made of stucco, concrete or stone, with flat roofs adorned with parapets or spires. Gill died just one month before the building’s grand opening. 

Construction of new building in 1936

Louis Gill wrote of his uncle: “To my mind Irving Gill was much more than a pioneer architect in California. He was an innovator, constantly devising new ideas, not only in exterior design, but in hundreds of details, always considering such fundamental things as cost and materials and methods of construction, and always abhorring anything done for show. An indefatigable worker, never satisfied and quite willing to sacrifice anything to his art. In fact, to me, he seemed obsessed with the idea.”

Congratulatory flowers filled the newspaper building for its grand opening. Note view of second floor offices.

Built at a cost of $10,000, when the Blade-Tribune building was formally opened on November 24, 1936, it was flooded with telegrams and congratulatory flower arrangements which lined the counters, stairway and desks.  Among the many dignitaries and public officials which sent their regards, none was higher than President Roosevelt who sent a message to the Beck Brothers: “I am glad to learn that the Daily Blade-Tribune and the weekly Oceanside News have shared in the return of prosperity as evidenced in your acquisition of a new building.  Please accept my hearty congratulations and extend to all of your readers my hearty felicitations.

Completed building in December 1936

The San Diego Union Tribune newspaper described the building:  “The new building is situated at the corner of First and Tremont Streets. It is of reinforced concrete and fire and quake proof.  The editorial, news, business and circulation offices are on the main floor. The second floor contains an auditorium suitable for civic gatherings. The composing room, metal and stereotyping room are so situated as to make them easily accessible to the news room.”

The building was expanded in 1953 and the Becks sold the Oceanside Blade-Tribune newspaper in 1954 to Tom Braden, due to Harold Beck’s failing health.  However, Paul and Harold maintained ownership of the building.  Harold Beck retired to Palm Springs and later died at the age of 58 in 1963. 

Paul remained active in civic and business affairs as a member of the Oceanside Elks Lodge, supporter and benefactor of the Oceanside Boys Club and chairman of the board of the Oceanside Federal Savings and Loan.  In a 1986 interview Paul said, “I would like to think I helped make the city what it is.” He died in 1991 at the age 84.

In 1978 the building was purchased by Roosevelt Campbell, Jr. and Oscar and Ruth Culp. They together, with George Mitchell, formed CMC Furniture and for over three decades the former newspaper building was used as a furniture store and warehouse. In addition, a portion of the upstairs was made or converted into apartments.

Building at 401 Seagaze Dr (formerly First Street) when it was CMC Furniture in 1991

It is worth noting that both George Mitchell and Oscar Culp, upon joining the United States Marine Corps in 1943, were assigned to the Montford Point Marines, an all-Black division of the Marine Corps. Both men were recognized for their service when Congress bestowed our nation’s highest civilian award, the Congressional Gold Medal, along with more than three hundred other Montford Point Marines. 

Master Sergeant Oscar Culp
George Mitchell, USMC

One of the most notable features of this historic building is a stepped motif parapet upon which is “engraved” the name of the two newspapers owned by the Beck Brothers in the smooth cement finish. This, however, had been covered for decades in a blocky (or even splotchy) stucco pattern. When the building was being remodeled and restored just a few years ago, that stucco finished was removed revealing Gill’s original design and the name of Oceanside’s longest published newspaper, the Blade Tribune.

Today the building is the home of the Blade 1936 restaurant, a name given as an ode to its history.

Blade 1936 Restaurant, January 2020

History of the Oceanside Harbor

For decades, it was the hope and dream of many in Oceanside to have a recreational harbor. Even as early as 1949 a development and study of a proposed harbor was made by Leeds, Hill and Jewett for the City of Oceanside.  However, a major roadblock to those plans was the military “top brass” at Marine Corps Base Camp Pendleton. Opposition to all harbor proposals and plans was because land, as well as access, was needed from the military base.

Oceanside Harbor circa 1965

But in 1958 General Reginald Heber Ridgely Jr. stated he would “interpose no objection to the concept” of the Oceanside Harbor constructed on Camp Pendleton property.  That year the Corps of Army Engineers requested a feasibility study of the proposed harbor.  A delegation of Oceanside officials visited Washington D.C. to discuss details with U.S. Marine Corps, the Bureau of Yards & Docks and the Secretary of the Navy.

The city delegation met with Camp Pendleton officials in March of 1959 regarding a lease of 68 acres upon which the harbor would be partially located.  Later that year City Attorney Dale Austin and Mayor Erwin Sklar were authorized to meet with congressional representatives and the following month Camp Pendleton transferred the needed 68 acres to the City for one-half of appraised value.

Many recognize Erwin Sklar as instrumental in the development of Oceanside’s Small Craft Harbor.  Sklar served on the City Council for twelve years from 1956 to 1968, during which time he also served as Oceanside’s mayor and deputy mayor.  Erwin Sklar has been touted as someone who “did more for the city personally, than anybody else we ever had in the council.” It was Sklar’s ability to persuade and negotiate that helped bring the Harbor from a dream into a reality.   

Erwin Sklar at the Oceanside Harbor Headquarters

Additional land for the Harbor was also needed from the Beachlake Trailer Park.  Beachlake was a popular recreation and camping spot since the 1930s and owned by developer and former city councilman Albert Zaiser.  To acquire land for its new harbor the city made a deal with Zaiser, essentially exchanging land for the needed property immediately north of the San Luis Rey river mouth.

View of Beachlake Trailer Park before Harbor Construction

With the gaining momentum, Oceanside voters overwhelmingly approved formation of a Harbor District in 1960.  The Board of Directors of the Oceanside Small Craft Harbor held their first meeting on February 11, 1960.   With enthusiasm running high, the first Harbor Days was held that year at the Del Mar Boat Basin before the harbor was even built! The Mayflower II, owned by the Goodyear Company, flew over Oceanside the evening before the Harbor Days celebration carrying an illuminated 10-foot high message publicizing the event. Oceanside Harbor Days is the City’s longest running event.

In 1961 the Oceanside Press Courier proclaimed that “Monday, February 6th will be a great day in Oceanside.”  That day marked ground breaking ceremonies for the Oceanside Harbor and was touted as the “most historic event in the history of Oceanside.”  The groundbreaking ceremonies were held at 10:30 a.m. marking “A Day of Hope and Promise” according to then Mayor Jerome Jones.

 Cox Brothers Construction was awarded the contract for the first phase of construction and the contract to clear away land for a 300-foot groin and floodwall at a cost of $396,400.  The Oceanside Harbor was dedicated and formally opened in June of 1963.  The Oceanside Harbor cost approximately $7,000,000, and originally contained just 520 slips.

View of Oceanside Harbor before Harbor Village was built

The Oceanside Yacht Club was founded in 1963 shortly after the harbor opened.  The founders met in a small rented office until the present building was completed in 1965.  The first Commodore of the Yacht Club was Robert Welden, then after John Steiger, Byron Jessup and Monte Yearley.

Left to Right: John Steiger, Max McComas, Byron Jessup and unidentified man at the Oceanside Yacht Club.

Monte Yearley was a fixture at the Oceanside Harbor. His sailboat shop was one of the longest running businesses, established the same year the Harbor. Monte could be found most any day on a sailboat or in his shop visiting with friends until his death at the age of 90.

Ray McCullah, owner of Oceanside Sport Fishing at the Harbor

The McCullah Brothers operated Oceanside Sportfishing, Inc. at the Harbor. They had previously operated from the Oceanside Pier for close to twenty years before moving their enterprise to the harbor shortly after its opening. They used the Dolphin Inn and Sportfishing building near the southeast corner of the harbor until they sold the business in 1973.

The Dolphin Inn and Sportfishing Building before it was moved.

The Dolphin Inn building was moved in 1976 to what is now the Oceanside Municipal Golf Course to make way for the construction of Charthouse Restaurant. Today this building is occupied by Joe’s Crab Shack.

A large lot just east of the railroad tracks was paved but in order to accommodate direct access from the harbor, a vehicle tunnel was made under the train bridge. In recent years this tunnel has been closed to all but pedestrian traffic for safety issues.

Harbor Tunnel to parking lot

On January 16, 1964, ground was broken for a $300,000 fishing village-style shopping center with a six-story lighthouse to be called “Lighthouse Village.” City officials along with the developer, Isaco Inc. of Beverly Hills, participated in the ceremony.  The center has been known as “Cape Cod Village” or simply Harbor Village.  

The Oceanside Lighthouse has become an iconic landmark but is more decorative than functional. It has an interior spiral staircase which leads to an observation deck. This was a popular attraction for years but access was closed by the city for liability reasons.

One of the earliest and most successful establishments at the new village was the Harbor Light Restaurant owned in part by Erskine Johnson. According to IMDb, “Johnson was a Hollywood gossip columnist who worked for the Hearst newspaper chain and appeared on the radio and in motion pictures, including his own newsreel productions. His syndicated column was called “Hollywood” and “Hollywood Notes”. Between 1937 and 1960, Johnson appeared in eight movies and two TV series, mostly as himself or as a reporter.” With his connection to Hollywood, many celebrities frequented the Harbor Light including Jimmy Durante and Preston Foster, and its walls were filled with autographed photos of notable and famous guests.

Actor Preston Foster, in uniform, pals around with his Hollywood buddies at the Oceanside Harbor

On March 27, 1964 the largest earthquake in North America’s recorded history hit Alaska. This 9.2 earthquake lasted just over four and half minutes and while it devastated Anchorage and surrounding area, loss of life was minimal in comparison to the subsequent tsunamis that it created.  A tsunami eventually reached as far south as Oceanside but rather than a surge of ocean water or tidal wave as many expected, the water instead was sucked out of the harbor. Two harbor docks were damaged when they came into contact with  submerged rocks after the water level dipped dramatically and rapidly.

Aerial view of dredging in Harbor in 2018

Dredging of the harbor entrance has been an ongoing necessity. The channel becomes full of sand and silt-clogged, making it hazardous to boaters. Dredging is therefore necessary. Just one year after the Harbor opened, emergency dredging was urged because both the Harbor’s entrance and the military’s boat basin at Camp Delmar were too dangerous to maneuver. The annual dredging of the Harbor mouth is used to help replenish the beach at the Oceanside Municipal Pier.

View of the Jolly Roger Restaurant

In 1973 the Jolly Roger Restaurant opened on North Harbor Drive and on October 3, 1984 Monterey Bay Canners opened its doors. One of the longest running restaurants is that of Harbor Fish and Chips. Owner Terry Cross was born and raised in Oceanside and this family owned and operated business has been a mainstay at the Harbor for over fifty years and continues to be a favorite of locals.           

Ladies dressed for Harbor Days at Harbor Fish and Chips

The Oceanside Harbor was the home port of the United States Coast Guard Point Hobart from 1969 to 1999. Its primary purpose was to provide additional security for President Nixon when he visited the ‘Western White House’ near San Mateo Point.  The Point Hobart also provided search and rescue services.  

Coast Guard Cutter Point Hobart at Coast Guard Dock

In November of 1978 Oceanside’s City Council approved the building of a fishing pier at the Harbor at a cost of $50,000 with State funding.

In the early 1990s the Oceanside Harbor District was annexed by the City of Oceanside and all District employees became City employees, including the Oceanside Harbor Police.  In 1999, Point Hobart was decommissioned and the Oceanside Harbor Police became the only rescue vessels between Dana Point Harbor and Mission Bay.  Currently, the Oceanside Police Harbor Unit remains the primary response vessel for over 37 miles of coastline, assisting in mutual aid calls for service from San Mateo Point to Del Mar.

Oceanside Harbor Patrol in 1970

Today the Oceanside Harbor is more popular than ever before. It is a favorite for surfers of all ages and the home to surf competitions. Over the years docks and slips have been added and the Harbor can now accommodate over 900 vessels.

People watching, dog walking, and biking are favorite past times. There’s no shortage of food choices and gift shopping or beach essentials can be found at the Harbor Village Shops. Many people come to view the sea lions that swim around the harbor looking for a fish dinner. Sea lions congregate on a floating dock near the Harbor’s fishing pier, laze in the sun and bark at one another. Whale watching and Dolphin tours are available, along with deep sea fishing. Visitors can also rent boats and paddleboard to get an ocean level experience. The Harbor beach is wide with no shortage of sand. RV camping is available.

Oceanside Harbor (photo courtesy Visit Oceanside)

Since its opening over 50 years ago, the Oceanside Harbor is one of Oceanside’s most popular spots with tourists and residents alike. Locals might like to hear that the Harbor’s beach fire rings are back, so bring on the weenie roasts and s’mores!

Hollywood in Oceanside

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The popular drama “Animal Kingdom” will soon finish filming its sixth and final season in Oceanside. But did you know that Oceanside has been a popular site for film and television studios for over 100 years? For almost as long as Hollywood has been making movies, Oceanside has been a film locale and our hotels used to house cast, director and crew.

Filming Animal Kingdom in Oceanside; Photo courtesy Zach Cordner/The Osider  

For decades our locals have played extras while Hollywood has used our beaches, Mission San Luis Rey and other landmarks as backdrops. Oceanside has also been a getaway for movie stars and entertainers. 

Many of the earliest movies filmed in and around Oceanside have not survived, but some still exist to this day. The following is a list of some (not all) of early as well as contemporary movies and television episodes that have been filmed in our City.

Director Cecil B. De Mille

Beginning in 1914, the Laskey Feature Film Company stopped in town with film director Cecile B. De Mille. Noted as the “founding father of the American cinema” De Mille made 70 films between 1914 and 1958, and it is noteworthy that one of his first was filmed partly in Oceanside. De Mille, a registered guest at the Oceanside Beach Hotel, was here to film David Belasco’s drama, “The Rose of the Rancho” featuring scenes from the Mission San Luis Rey and Pala.

The Beach Hotel (aka El San Luis Rey) along North Pacific Street

The Beach Hotel where De Mille frequented several times, was located at Third (Pier View Way) and Pacific Streets. This three-story hotel opened in 1904 and was originally named the “El San Luis Rey Hotel” after the Mission San Luis Rey. (It was reported that the fireplace mantle in the lobby was made from “one of the original timbers from the ruins of San Luis Rey bought from Father O’Keefe for ten dollars.”) The Beach Hotel was often used for a variety of film crews and actors over the years.

Another view of the Hotel where many crews and stars stayed while filming.

In 1917 the Signal Film Company used the San Luis Rey River Bridge for the scene of a “thrilling wreck”. Directed by J. P. McGowan, “The Lost Express,” took advantage of the old cement bridge over the San Luis Rey River which had washed away in the Flood of 1916. The film company ran a 1913 Studebaker off the north approach. The Oceanside Blade described the scene in which the two stars put themselves in danger:  “When the car started it was occupied by Miss Helen Holmes and Eddie Hearn, and driven by a dummie chauffeur.  In leaving the car, Eddie Hearn had a narrow squeak from taking a tumble himself.  The auto jumped in the air then made two complete somersaults and landed on the wheels right side up, without puncturing a single tire.” After filming the film company donated the wrecked car to local resident Brownie Dodge of the Oceanside Garage.

The San Luis Rey Bridge was destroyed in the Flood of 1916. Filmmakers took advantage of the wreckage for a thrilling scene.

In November of 1918 the Blanche Sweet Film Company shot scenes of a war film entitled, “The Unpardonable Sin”.  One scene included an automobile wreck at South Oceanside, but most of the action involved chasing after “German spies” on the coast highway south of Carlsbad.

In 1922 Warner Bros. Studio filmed stunts from the “tops of moving trains and bridges”. While filming these daring scenes the movie cast and crew stayed at Oceanside’s Beach Hotel.

In July of 1922 the Cosmopolitan Picture Company established headquarters at Oceanside for the filming of Peter B. Kyne’s story, “The Pride of Palomar.”  Scenes from the Santa Margarita rancho, San Luis Rey Mission, Rancho Guajome and Oceanside were used.  The film company registered at the Beach Hotel. 

Rancho Guajome where the “Pride of Palomar” was filmed.

Universal Pictures filmed scenes for a western, “The Love Brand” on the Rancho Santa Margarita in 1923 and it was noted that it featured a cattle roundup and “real buckaroo work”.  The film starred Roy Stewart who played “Don Jose O’Neil”.

Cattle roundup on the Rancho Santa Margarita

The local newspaper noted that Stewart, a San Diego native and an expert horseman. “spent much of his time on the famous Santa Marguerite (sic) rancho, one of the biggest and most famous in the West. After the style of vaqueros of the Southwestern cattle country, Stewart acquired a taste for beautiful saddles and bridles and eventually procured one of the finest looking outfits in the country. He utilized this equipment for the first time before the camera in “The Love Brand” his latest starring vehicle for Universal. The saddle is silver mounted, carved in a beautiful Spanish design, and the bridle is also extravagantly, though beautifully, decorated with silver. The outfit is very valuable, but Stewart never figures its value in dollars and cents. He wouldn’t part with it at any price. Stewart rides his own horse, a beautiful thoroughbred, in the play and other principals in the cast also ride horses from his famous stables, although dozens of horses were available for “atmospheric players” at the Santa Margarita rancho.”

Roy Stewart

When the film was released, it played at Oceanside’s Elysium Theater in November of that year and the theater owner noted in his weekly newspaper ad that the movie was locally filmed. It was a crowd favorite and Oceanside residents never tired of seeing the local landscape and notable landmarks on the screen.

Hollywood’s most famous silent movie stars and notable couple, Douglas Fairbanks and Mary Pickford, were frequent guests to Oceanside.  In June of 1923 Fairbanks and Pickford established a beach camp used by other film notables throughout that summer as well.  Fairbanks reported that it was his “sixth season here and that Oceanside has undoubtedly the finest beach in California.” The June 21, 1923 Blade reported:  “Among the guests of the tent colony of Douglas Fairbanks and Mary Pickford on the beach during the past week has been Cornelius Vanderbilt, Jr. of New York. 

The Tiffany Company of the Bud Borsky Productions filmed a 1927 production on the ship “George Billings”. The boat was owned by local Harry Brodie. It was used to take groups out to sea to fish but for its Hollywood debut the boat was fitted with a new “suit of sails”. The cast included Montagu Love, Dorothy Sebastian, and Ray Haller and they along with the film crew stayed in Oceanside. The film was released as “The Haunted Ship” based on a story White and Yellow written by Jack London. 

The “fishing boat” that was used for the movie “The Haunted Ship”

Many Oceanside residents became movie extras in the spring of 1936 while shooting for the picture, “Vigilantes,” by the Republic Production company, with the Mission San Luis Rey used as a background.  The plot “centered on early California history … when the Fathers were having a struggle to keep the missions free from corruption, and invasion by the Indians”.  Many local residents appeared in the picture, including well known resident Bill Lawrence.  The film was released with a new title “The Vigilantes Are Coming” and was a serial with 12 parts, many of which feature the Mission San Luis Rey, its bell tower and interior. The film’s star was Robert Livingston who played a masked vigilante “The Eagle” and was a precursor to the more widely known “Lone Ranger” with his mask and white horse.

In 1942 comedian Bob Hope and members of his comedy troupe visited the 101 Cafe:  “Herb Evers, of the 101 Cafe, at Hill and Wisconsin, says that he can’t get ahead of Comedian Bob Hope in wise cracks, but that Bob admitted Evers could prepare a better steak than he could.  Hope and other members of the radio troupe stopped in the 101 this week for dinner and all ordered steaks.  For a while the 101 was a regular radio show, while the troupe enjoyed their steak dinner.”

In 1949 “Sands of Iwo Jima” starring John Wayne was filmed at Camp Pendleton, and for which Wayne received his first Academy Award nomination. Other war films including “Flying Leathernecks”, “The Outsider”, “Battle Cry” and “Retreat, Hell!” were filmed at Camp Pendleton.

John Wayne, Cast and crew of Sands of Iwo Jima with Camp Pendleton Marines

In 1951 Oceanside children were the “stars” in the “Kidnapper’s Foil”. This short film was just one of hundreds made by Melton Barker between the 1930s and 1970s. Barker traveled across the country hawking his vanity film projects in small towns. Each film would include hometown children as actors. Barker was paid by parents in exchange for the privilege of their child to appear.  

The plot of each short film was repeated in each film: “A young girl is kidnapped from her birthday party and rescued by a search party of local kids. The relieved neighbors celebrated with a party where youngsters would display their musical talents.” The finished film would be shown on hometown theater screens to the delight of the children and their families.

Actual ad that ran in the Oceanside Blade Tribune

In July of 1951, Melton Barker ran in an advertisement in the Oceanside Blade Tribune in which the headline read: “OCEANSIDE CHILDREN WILL STAR IN MOVIES”.  The ad text provided the details: “Melton Barker will arrive in Oceanside to produce a two-reel comedy, according to an announcement by the manager of the Crest theater. The picture will be made In Oceanside using local children as well as children from surrounding territory in the cast After the cast has been selected, there will be two or three days of rehearsals, teaching them to act before the sound camera. There will be a small charge for this training. However, there will be no charge for registering or tryouts. Children between the ages of three to 14, wishing to try for parts, must register at the Crest Theater at once. When the casting director arrives in town, he will get In touch with those who have registered and arrange for tryouts.”

This ad (with the word kidnapper misspelled each time) ran in the Oceanside Blade Tribune for the film’s screening.

The film featuring the Oceanside children was shown at the Crest Theater after the movie “Angels in the Outfield” in October of 1951.

The Mission San Luis Rey was used for a backdrop in the popular “Zorro” television series starring Guy Williams .  An episode entitled “Zorro Rides to the Mission” aired on October 24, 1957 and featured the cemetery gate of the Mission with the skull and crossbones. Some have attributed this to Walt Disney Productions, but this element of the cemetery gate predates the Zorro series.

Cemetery gate of the Mission San Luis Rey with skull and cross bones circa 1938

Again in 1962 the Mission was the location for another television series: “Have Gun – Will Travel”. In Season 6, episode 10 “A Miracle for St. Francis” aired with the lead character Paladin, played by Richard Boone in search of a rare brandy and the Padre in search of a rare statue.

In 1972 “Baby Blue Marine” starring Jan Michael Vincent was filmed at the barracks in the 13 Area of Camp Pendleton. The Aaron Spelling/Leonard Goldberg production for Columbia Pictures told the little known story of the Marine Corps’ “washouts and misfits” and the title refers to the blue suits they were issued to go home in.

“Attack of the Killer Tomatoes” a movie that is just as bad as it sounds, was filmed in Oceanside and San Diego in 1978. Although a very broad and silly “horror” film, a very serious and near-deadly helicopter crash occurred during filming.  While filming at the Wackerman ranch off North River Road, a helicopter piloted by Thomas Watts with two actors, George Wilson and Jack Riley, crash landed and burst into flames. All three men escaped without serious injury but the crash captured on cameras was incorporated into the film.

In 1984 filming began on Camp Pendleton’s beach for a television miniseries based on James A. Michner’s fictional account of the American space program, which covered the years after World War II to the Apollo moon landings. Despite the crowds enjoying a summer day, the film crew captured footage of vintage planes in flight simulating air combat.

Filming of the television miniseries “Space” at Camp Pendleton

In 1985 filming began of what would become a box office blockbuster and when it was released on May 12, 1986 the film launched Tom Cruise to super stardom. “Top Gun” was shot on location at Miramar, San Diego and Oceanside.  The “Top Gun” house at the corner of Seagaze and Pacific streets was featured as the home of Cruise’s love interest, played by Kelly McGillis. 

Kelly McGillis and Tom Cruise in Oceanside filming in 1985.

Scenes in this popular movie featured Cruise on his motorcycle racing Oceanside’s beautiful palm-lined Pacific Street, overlooking the ocean.  Today, the newly restored house has been moved just one block north and sits between two new resort hotels.

Newly restored “Top Gun” House. Historically it is the Graves house, built in 1887. Photo courtesy John Daley

Beginning in the summer of 1986, Heartbreak Ridge was filmed at Camp Talega, Chappo Flats and Mainside at Marine Corps Base Camp Pendleton starring Clint Eastwood. Camp Pendleton Marines were used as extras. A barroom brawl scene was filmed at Carl’s Tavern in Vista. While the film was initially supported by the Marine Corps, it was not without controversy with its loose story line and the way Marines were portrayed as “undisciplined.” Still when it was released in December of 1986, it drew crowds of local moviegoers to Oceanside’s Mann’s theater.

Oceanside’s Mann Theater. “Heartbreak Ridge” opening day with local Marines and residents in line to view.

In January of 1995 “The Women of Spring Break”, a television movie starring Shelly Long and Mel Harris aired on CBS.  Much of the movie was filmed at Oceanside’s beach and pier with the characters staying at Oceanside’s Mira Mar Motor Inn, which had long seen better days. The made-for-TV movie was later renamed “Welcome to Paradise”.

In 2004 “Veronica Mars” starring Kristen Bell aired on the UPN television network. Many of the series’ scenes were filmed at Stu Segall Productions in San Diego, California and most of the scenes featuring “Neptune High” were filmed in Oceanside. The director liked that it was “a seaside town that still feels like middle-class people live there.” The setting of Neptune High, which was featured in the first two seasons, was also located at Oceanside High School, which was paid $7,750 for the use of the campus and extras.

Kristen Bell played Veronica Mars. Oceanside High School was featured as “Neptune High”

“To Save a Life” was filmed in 2009 and released the following year. Featuring a large cast of locals, it was filmed at various North County locations including Oceanside High School, MiraCosta College and Eternal Hills Memorial Park.   

Scenes of the popular 2010 cheerleading movie, “Bring It On” starring Kirsten Dunst and Gabrielle Union were filmed at the Oceanside Amphitheater.  It was so popular it became a franchise with a series of sequels.

Screen shot of the movie “Bring It On!” at the Oceanside Bandshell

Pop star Katy Perry filmed her music video “Part of Me” at Camp Pendleton. The video was shot over three days in February of 2012 and scenes were filmed at Red Beach and Camp Horno.  The video depicted Perry as a Marine training with male Marines. Today this is now reality with female Marines training alongside Marines at the School of Infantry starting in 2018, for decades only training men.

TNT’s Animal Kingdom followed the fictional Cody family and their exploits while living in Oceanside. Viewers around the world see some of Oceanside’s best assets, the Pier, Harbor and Strand. Filming has been done in over 70 locations in our City including the Real Surf Shop and Surf Bowl on Coast Highway. Character Daren Cody’s fictional bar has been a popular location at 314 Wisconsin, as well as a beach cottage on the South Strand where character “Baz” lived with his girlfriend.

314 Wisconsin Ave was a popular locale for the Animal Kingdom series. Photo courtesy Zach Cordner/The Osider  

While Oceanside has been the backdrop for Hollywood for years, the Oceanside International Film Festival was established in 2009 to provide an opportunity for independent filmmakers to have their work screened and considered for wider distribution. Many local filmmakers, along with those from around the world, converge on Oceanside to show their films each year.

No doubt our City will “star” in another cinematic feature soon. It’s still as thrilling to see Oceanside through the lens of a camera as it was in the early days of film.