History of the MiraMar Restaurant

The worn and weathered motel and adjacent property at 815 North Coast Highway has seen better days, and its remaining days are numbered. There is no arguing that the property is an eyesore but there’s a history behind each building and this one is worth telling.

The cornerstone of the old Mira Mar Restaurant and Motor Inn complex was a house built in 1887, which was once the home of William Bandini Couts. Even after 135+ years, it is still recognizable because of its architectural details and roofline. This residence was originally located on the east side of the 700 block of North Hill Street (North Coast Highway). It was moved to its location at 815 North Hill Street in about 1920 and doubled as a residence and a roadside cafe called the M&M Barbecue.

The home of William B. Couts was built in 1887 and originally located on the 700 block of North Hill Street (North Coast Highway) before it was moved to 815 North Hill Street in 1920.

Prior to its role as a restaurant, after it was moved, the site served as Baker Nursery owned by James Baker who promoted and sold avocado and naval orange trees in 1927 to 1929.

In about 1930 the building became a restaurant called Ray’s Café that did quite well because of the traffic coming through Oceanside on the Highway 101. Ray’s moved one block north and the former Couts’ residence would become the M & M Bar-B-Q operated by a couple named Mac and Mazie.

A parade float sits in front of the M & M Bar-B-Q in the 1930s

“Mack” Roman Evashchuck was born in 1896 in Russia and came to the US in 1916. As a new immigrant, he enlisted in the service in March of 1918 during World War I, assigned to the Medical Attachment of the 137th Aero Squadron. He served a little more than a year and was honorably discharged.

In 1930 Mack was living in Beverly Hills, California and working as a chef. He came to Oceanside in 1932 and along with Mazie S. Eckhart, opened the M&M Barbecue. Their roadside café was an instant success.

Mack’s business partner, Mazie Grace Severt, was born in 1898 in Pike, Oregon. She was married to Clarence Eckhart in 1925 and the couple moved to Los Angeles in 1930. Clarence worked for an ice company while Mazie worked as a waitress. Clarence died in a tragic accident on August 18, 1930 while driving his delivery truck.

It is very likely Mack and Mazie were working together at the same restaurant in Los Angeles when they decided to go into business together in Oceanside.

The M&M Bar-B-Q was the perfect place to stop for hungry motorists coming into Oceanside. It would be one of the first restaurants they would see coming into town. It was also convenient that Harold Fikstad had a service station next door to the south.

The Associated Service Station owned by Harold Fikstad located next door to the M&M Bar-B-Q (the building is just visible between the pumps)

In 1936 Mack, as a representative of the Oceanside Chamber of Commerce, began to promote semi-pro baseball, eventually serving as commissioner. In November of that year Mack and Mazie traveled to Reno, Nevada where they were married.

Their happiness would be short lived, however, as Mack became ill and was hospitalized for over a year. He died May 7, 1939 and was buried at the Los Angeles National Cemetery. Mazie did not stay in Oceanside. The restaurant which bore their initials M&M closed temporarily but would reopen and come back better than ever.

Oliver Morris, owner of the Carlsbad Hotel, purchased the property in 1942 and opened M & M Restaurant, elevating the roadside café to a destination spot.  A grand opening was held July 28, 1942.

The new M&M Restaurant owned by Oliver Morris. The Couts house is still visible after the remodel.

It would become one of the most popular restaurants in Oceanside (and perhaps North San Diego County) in its time, frequented by residents and tourists along with Hollywood celebrities and politicians, such Bing Crosby, Bob Hope, Barry Goldwater, Pierre Salinger, and California Governor Ronald Reagan.

The M&M in about 1948 after another remodel of front entrance.

Oliver Miller Morris was born in 1895 in Ohio. He too served in World War I and in 1917 married Gladys Genevieve Goodwin, whose father was an hotelier. In 1919 “Ollie” Morris owned and managed the Hotel Akron in Ohio. He and Gladys were mentioned countless times in the “society” columns of the local newspaper there. They had three daughters, Georgeann, twins Mary and Barbara, and a son Thomas.

Oliver Miller Morris

In 1938 Morris sold his hotel in Akron and the following year it was announced that he had purchased the California-Carlsbad Hotel in Carlsbad, California.

With the opening of his new restaurant in Oceanside, Morris aimed to make the M & M Restaurant memorable, referred to as a swanky place and noted in society and travel columns in Los Angeles and Palm Springs.

In 1942 daughter Georgeann Morris married Nacio Herb Brown, a songwriter who wrote popular songs and Broadway hits such as “Singin’ in the Rain” and “Good Morning”, among others. Brown had a home in Oceanside’s exclusive enclave, St. Malo, and the restaurant benefitted with this “Hollywood” connection.

Morris sold the Carlsbad Hotel in the 1940s and he and Gladys Morris purchased a large ranch on Gopher Canyon Road. Sadly, Gladys Morris died in 1946.

The MiraMar Restaurant in about 1949

Oliver Morris became president of the Ocean-Desert Highway Association in 1949, promoting travel between Oceanside and Palm Springs. He was also elected as president of the Oceanside Chamber of Commerce. He continued to operate his Oceanside restaurant renamed the MiraMar Restaurant in 1949, which was advertised as “one of Southern California showplaces.” Angel Crosthwaite was the head of the MiraMar’s “special entertainment staff” in the Ship Room. Assisting him were Doris Ferris and Thelma Sheets.

The Ship Room at the MiraMar Restaurant

One of the most notable features of the MiraMar was the Rocking Ship that marked its entrance. It was built by B. E. Jones in the late 1940s. In 1952 a wine and food shop was added to the north side of the restaurant.

In the late 1950’s Morris became co-owner of the Bel Air Hotel in Los Angeles. It was frequented by Hollywood stars including Marilyn Monroe, Cary Grant and Audrey Hepburn.

Morris remarried in 1962 to Patti Higgins, public relations director for the Beverly Hilton Hotel where she handled hotel relations with many notables, including Presidents Truman, Eisenhower and Kennedy. The couple honeymooned in Europe, their nuptials featured in society and gossip columns.

Clyde Truss and wife, left, Mrs. and Mike Daugherty, center right, and Ray Feist with wife, at the MiraMar circa 1955

In 1955 the MiraMar Restaurant was sold to Frank Marcom and D. R. “Mike” Daugherty. The pair had managed the restaurant for nearly five years. A corporation, the MiraMar Restaurant, Inc., was formed with Morris as president, Daugherty as vice-president and Marcom as secretary-treasurer.

Coffee Shop Diner at the MiraMar

Mike Daugherty worked for Morris from 1934 to 1939 in the hotel business while living in Ohio. He came to California when Morris purchased the Carlsbad Hotel and then returned to Ohio until 1951 when he again relocated to California, along with his three children, Kathleen, Michael and Sue.

Postcard image of the MiraMar Restaurant and Mira Mar Inn

In January of 1958 Daugherty announced plans for a 25-unit motel and pool next door to the MiraMar Restaurant. The newspaper reported that “Oliver M. Morris, president of the firm, intends to build the first 25 units this year on land immediately” and that “future plans call for the addition of another 25 units.”

The architectural firm of Paderewski, Mitchell and Dean of San Diego, designers of the Mission Valley Country Club, Town and Country, the remodelers of the El Cortez Hotel and other commercial structures were hired to design the new motel.

Bar at the MiraMar Restaurant

Construction began in October of 1958. At that time the project was planned for a two-story, 32-unit building with garage space below. The motel features would include “soundproof walls and floors, tile baths, electric heat, switchboard telephone service, television and a heated swimming pool.” The builder was E. E. Betraun of Vista, who also built the Oceanside Beach Community Center and the local County Health Center at Mission and Barnes. Eventually a glass elevator was added to the structure bringing guests from the motel to the restaurant entrance.

In 1967 the MiraMar Restaurant underwent remodeling, adding a new dining room, named the First Cabin, and a new coffee shop. The dining room offered banquet services for parties up to 120 and was decorated in “dark walnut paneling and heavy beamed ceilings.” A nautical motif continued with “sailing ships, barometers and ship telegraph” and an open flame Franklin fireplace.  

Event in the MiraMar Banquet Room, circa 1959

Oliver Miller Morris died in 1983 at the age of 88. He was buried in Ohio. Patti Morris continued to make her home on the Morris Ranch on Gopher Canyon Road until her death in 2009.

Oliver “Ollie” Morris

The MiraMar restaurant was sold to Warner Lusardi in 1976. He partnered with Bobby Astleford and Bert Lawrence. Bert Lawrence, whose family owned Lawrence Canyon, was infamous for riding his horse into the restaurant.

MiraMar Restaurant and Coffee Shop building, circa 1974

But by the 1980s, the restaurant was showing its age and tastes were changing. The MiraMar fell out of favor and was in decline. In 1985 the restaurant reopened as Jerard’s, a restaurant and nightclub advertising itself as “an old landmark with a new dimension” but its success was short-lived. In 1991 the building housed a realty office and eventually sat vacant, stripped of its nautical and antique décor.  

The MiraMar Restaurant and Inn in 1979.

The MiraMar Inn’s clientele changed dramatically from the tourists of the 1950s and 1960s. In the 1980s its reputation was less than stellar and frequented by numerous problems and criminal activity. It was a sad fall from grace for a “cornerstone” property that was once so beloved and made popular by “Mack and Mazie” and then made glamorous by Ollie Morris.

7 thoughts on “History of the MiraMar Restaurant

  1. I have always wondered about that building! I always feel sad when we drive by it, and wish someone could make it something wonderful. Thank-You!

    Liked by 1 person

  2. Kristi, I think I mentioned this before, but in case I didn’t here is a bit of fact. My father, B. E. Jones, was a carpenter and as such built that rocking boat in the late 1940’s. He was very proud of that . Dolores Jones Osuna

    Liked by 1 person

  3. I just came across this very interesting article. My grandfather was Oliver Morris, my mother was Georgeann Morris Brown, and my father was Nacio Herb Brown. Only correction would be Oliver’s twins were Barbara and Gerry (Geraldine), not Mary. Gerry was married to Earl Richardson who was the final heir to Rancho Guajome which is another interesting story. Thank you for doing all this research. I Didn’t know most of it.

    Liked by 1 person

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.