The large brick building at 1722 South Coast Highway is going over extensive changes and a “new transformation” but here’s a brief history of the building and some of the newspaper’s owners and publishers.

The building was built to house the Oceanside Blade-Tribune newspaper, which originated as the Oceanside Blade in 1892. It was a small but important weekly newspaper which provided world and local news to the residents of Oceanside.

Brothers Paul and Harold Beck, brothers who hailed from Iowa arrived in Oceanside in the late 1920s. They purchased the Oceanside Blade along with with another newspaper, the Oceanside News, and created the Oceanside Daily Blade Tribune and the paper went from a weekly publication to a daily one.

In 1936 the Becks hired architect Irving Gill to design a new building for their growing business. Located at 401 First Street (now Seagaze Drive) it was Gill’s last design, which was restored in 2019.

The Becks sold the Blade-Tribune newspaper in 1954, to Thomas W. Braden. Braden was at one time an official at the Central Intelligence Agency, and his wife Joan worked for Nelson Rockefeller. Rockefeller loaned Braden the money to purchase the Oceanside Blade-Tribune.

The Bradens were connected in both political and social circles. Joan was a close friend of Jacqueline Kennedy. Tom Braden was a regular on “Meet the Press” and was appointed president of the California State Board of Education.

In 1975 Braden authored a book about his family which became a popular television series under the same name: “Eight is Enough.” The Braden family lived on South Pacific Street near the gated entrance of St. Malo.

Braden sold the newspaper to Robert S. Howard of Naples, Florida in 1967. Howard founded Howard Publications in 1961 which eventually included 19 newspapers from around the country.

Howard was the son of a small weekly newspaper publisher in Wheaton, Minnesota. Born October 23, 1924, he was the third of three children. During World War II Howard left the University of Minnesota to join the military. As a Second Lieutenant in the Army Air Corp he was a navigator and nose gunner in bombers over the South Pacific. He served valiantly, earning a Purple Heart after being shot down in the Battle of Leyte in 1944.

After his return to Wheaton, he took over the family newspaper and over his lifetime amassed 18 newspapers as Howard Publications, with over 2,000 employees and nearly a half million circulation.

In August of 1967 construction began of 11,500 square foot “modern printing plant” at 1722 South Hill Street (Coast Highway) at an estimated cost of $700,000. That same year, Thomas Missett became the general manager and publisher. The new publishing plant was built by local contractors, Richardson Brothers, and completed in 1968.

A large two-story addition was made years later. In 1989 the Blade-Tribune was changed to The Blade-Citizen and then again in 1995, renamed the North County Times, which ceased publication by 2013. After 120 years of a hometown newspaper, the Oceanside Blade was no more.

The building has had several tenants over the years, including a vintage market. While Oceanside’s newspaper days may have ended, the two buildings built by the publishers are still standing, one repurposed as a restaurant, the Blade 1936, and the other in South O, in the process of being reinvented.