
If you’ve ever driven down South Freeman Street near Godfrey, which borders the Oceanview Cemetery, you might have seen and been curious about this vintage neon sign. It does seem an odd place for an electric sign. How did it get there and who is Ray?
Raymond (Ramon) H. Nolasco was born in 1918 in Brawley, California. He was the youngest child of Pedro and Barbara (Ayala) Nolasco, who immigrated from Mexico in 1913. By 1920, the Nolasco’s were living in Oceanside on South Hill Street, near Short Street (now known as Oceanside Boulevard). Pedro was supporting his wife and three small children working as a truck driver.
When Ramon was just three years old, his father died and his mother was left to care for and support her children. However, the family received assistance from local community leaders, and in particular four Oceanside women: Mrs. J. E. Jones, Julia Scott, Mrs. W. M. Spencer and Anna Bearhope all petitioned the county welfare office to have a small house built for the widow at 508 Godfrey Street.
Ramon and his siblings attended Oceanside schools and more than once he was noted in the local newspaper as being a good student, receiving “honorable mention” for his grades.
In about 1939 Ramon, now known as Raymond, married Barbara Arebalas. In 1940 he was employed doing roadwork and living at the same tiny house on Godfrey Street in which he was raised. That same year they welcomed the birth of their daughter Barbara.
Raymond later went to work for George Yasukochi, who was a “tenant farmer” on the Rancho Santa Margarita. In 1945 Raymond enlisted in the Army and was sent briefly to Fort MacArthur in San Pedro, California. He was discharged in 1946.
Two years after his discharge, Raymond began working for the new Eternal Memorial Park Cemetery which opened in 1947. As a former servicemember, Raymond likely took the advantage of the VA home loan program, when in 1951 he built a house (directly behind his childhood home) on the corner of Freeman and Godfrey Streets.

While continuing to work for Eternal Hills, Ray apparently ventured into his own business and around 1956 opened Ray’s Radio & Television Service, which was located at 108 South Hill Street (Coast Highway). He was at the location just one year, when he moved his business next door to his home at 1217 South Freeman Street. It was likely at that time he erected the neon sign at his store front, which at that time could be seen by vehicles traveling on Hill Street (Coast Highway). While the business is no longer open, the sign remains at this location.

Ray continued operating his service repair store until the early or mid 1960’s, all the while maintaining his job as groundskeeper at Eternal Hills, then as Cemetery Superintendent, until his death in 1982. So beloved was Raymond Nolasco by the cemetery, that a water feature, “Nolasco Falls” bears his name.

For nearly all of his life, over six decades, Ray lived on the same “corner”; first on Godfrey Street and then on South Freeman. But from a humble beginning, Ray Nolasco made his mark on the history of Oceanside, both in neon and in bronze.
Great story. I really enjoyed this. What a wonderful family. Thanks.
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Thanks Joseph!
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I love this post of Oceanside. I .grew up in Escondido, We came often to the beach and Chicken Pie Shop. I’ve always loved Oceanside. I remember the 1st TAN YOUR HIDE sign. Nancy Hart, Carlsbad
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thank you for reading, Nancy! I love Oceanside too and all of its wonderful history and people!
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Loved this! Thank you.
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I remember going with my father to have Mr. Nolasco fix our big black and white TV. I also remember him at Eternal Hills. When he saw my dad, he’d pull out his tape measure, joking about digging a plot for my dad. He was a kind man with a sense of humor.
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Thanks for sharing your memories! I love that!
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